4 Compelling Reasons You Need a Blog Right Now
by Catherine Heeg

The following guest column was contributed by social media strategist Catherine Heeg.

Fact or fib? 19% of travelers visit a blog site when planning their trips. Fact or fib? 65% of daily Internet users read a blog.

Travel professionals frequently ask me what blogging has to do with selling travel and growing their business. Let’s explore four reasons you’ll want to tap into blogging.

#1. Showcase your professionalism & credibility

Catherine Heeg
heeg

Blogging is a proven way to set yourself apart from the crowd and enthrall fans with your experiences.

What better way than blogging to showcase your fam trip photos and highlight your expertise? You can also blog about the knowledge you gain from supplier webinars.

These tactics will maximize your professionalism and boost your credibility.

#2. SEO! SEO! SEO!
Search engines LOVE new material. When you blog on a regular basis, you’ll find that your SEO rankings increase.

The bonus is that the unique content you create provides fodder for your social posts. Imagine writing one blog post and using it to create a series of tweets, Pins, Facebook, LinkedIn and Google+ posts – all with valuable links back to your original blog post.

Here’s an example of how that looks.

Tip: Make sure your blog is part of your website. Keeping your online footprint in one place improves your search engine optimization.

#3. Blogging is fun – and easy
Many travel pros think they’re not good writers. Guess what? There’s a trick to creating blogs without too much writing. Use photos and video instead.

Simply upload your favorite photos to your blog and write a brief description of each photo. Photo blog – done! How fun is that!

The more unique your content, the more likely it will be shared. Here are my “25 secret content ideas” to fire up your creativity. 

#4. Blogging builds connections
When people share your blog with family and friends, it adds a piece of social trust and affirmation. The individual sharing your blog is giving you their stamp of approval, and that gives the recipient of the shared blog post an automatic connection to you.

We’ve all heard that people buy from people they know and like. Well your shared blogs will increase your “know” with potential new clients.

Tip: Gain new eyeballs and potential new clients by marketing your blog on your social sites as well as on blog directories. Check out these directories: Technorati, AllTop, Bloggeries, Blog Catalog, Trail of Ants.

Fact or fib? Fact!
Both of my earlier statements are facts – 19% of travelers visit a blog site when planning their trips, and 65% of daily Internet users read a blog.

Is your blog on their radar?


Catherine Heeg is president of Customized Management Solutions. An international speaker and trainer, she delivers interactive social media, marketing and communication workshops and webinars for clients in the travel industry. Connect with her at http://www.cmsspeaking.com/contact.php and socially: Facebook, Twitter, LinkedInGoogle+ and Pinterest.

  0
  0
Comment:
You must be logged in to leave a comment Login | Register
Tip of the Day
Challenge your agency to learn about the needs of disabled travelers and then put together an Action Plan to get them in your door or visit them where their ease and comfort are recognized and accommodated.

 

Steve Gillick
TMR Columnist
Daily Top List

Coastal Norway’s Coolest Experiences

1. Viking Ship Museum

2. Thief Island

3. Bergen

4. Hurtigruten

5. Northern Lights

6. North Cape

7. Kirkenes Snow Hotel

8. Vigeland Park

Source: Fodor's Travel

TMR Recommendations
Top Stories
Seven Steps To Achieving Travel Inclusiveness
Seven Steps To Achieving Travel Inclusiveness

Out of a total U.S. population of 320 million, 48 million or 15% are estimated to have some form of disability. 

Does My Client’s Credit Card Insurance Cover Them?
Does My Client’s Credit Card Insurance Cover Them?

Often agents and consumers believe that a credit card’s travel insurance program is a solid choice in the event of emergency. It’s typically not.

Southeast ASTA Chapter Raises Money For Baton Rouge Victims
Southeast ASTA Chapter Raises Money For Baton Rouge Victims

“It’s a bad, bad, bad situation,” says Jerry Pearson of Pearson’s Travel World in Baton Rouge, LA.

Four Healthy Tips For Promoting Your Wellness Travel Expertise
Four Healthy Tips For Promoting Your Wellness Travel Expertise

Do your e-mail footer and business card reflect your wellness expertise? TMR columnist Anne Dimon offers ideas for keeping your wellness travel business healthy.

At The TravelStore, The Employees Are The Owners
At The TravelStore, The Employees Are The Owners

TravelStore in Los Angeles has 147 owners. Is the ESOP model right for a travel agency?

American Express Taps Suri to Lead Rep Travel Network
American Express Taps Suri to Lead Rep Travel Network

Suri, who began his new role roughly two months ago, replaces Yana Carter Gutierrez.

News Briefs
Advertiser's Voice
Travel Market Report Spotlight: Celebrity Cocktails