8 Social Media Killers to Drop Right Now
by Sophie Bujold

This is the latest in a series on social media marketing by consultant Sophie Bujold.

Normally, I encourage my clients to experiment with social media in order to find their own voice. However, there are a few “conversation killers” that have become far too common and which must be stopped.

Sophie Bujold

If you recognize any of these practices as your own, it’s time to kick them to the curb once and for all.

1.    Counting fans, followers and readers
Would you rather have 10,000 fans who totally ignore you or 500 loyal fans who sing your praise, use your services and spread your message to others?

The number of people you speak to is less important than your level of engagement with your existing crowd. So, stop counting your fans like you do loyalty points. Focus instead on fully engaging your current audience. Your growth will come organically if they like what you have to say.  

2.    Not showing up
Did you know that more than 90% of Facebook page comments get left unaddressed? That’s not conducive to making a sale, is it?

If the idea of talking to people and networking turn you off, you might want to reconsider whether social media is the right fit for your business. What’s the point of using a medium where engagement and discussion is key if you can’t be bothered to interact with your audience?

3.    Talking our ears off
Conversely, businesses that talk too much can also be a huge turnoff. You know the ones I’m talking about. They post something new every few minutes and overrun you with information.

No doubt the offending party feels they’re encouraging conversation and offering useful information. But those being bombarded with posts will want to ban excessive posters from their news feeds – pronto!

4.    Publishing sloppy posts
You wouldn’t attend a meeting in your sweatpants, would you? In that same spirit, you need to ensure that the information you provide is of high quality.

This means paying attention to the images you use, your spelling and grammar, as well as the quality of information itself. The pride you show in your online interactions says a lot about how you like to do business. Never forget that.

5.    Thinking it’s all about you
Your audience is motivated by one thing: “What’s in it for me?” Forget about what you want, it’s all about what they want from you. They expect you to give them something valuable in exchange for their time and attention. Remember that when you’re wondering what to post next.

6.    Blatant self-promotion on other accounts
No one likes an endless self-promoter, whether online or offline. That means it’s not OK to promote your page, website, blog or Twitter account in someone else’s space without being invited to do so.

Instead, aim to participate in discussions with meaningful information or insights. If people like what you have to say, they’ll soon click on your profile and connect with you there.

7.    Not using your team
If you work as part of a team, take full advantage and get your teammates to help. It will save you time and make your message more personal if everyone is involved.

Some people may not want to be active on social media, and that’s OK. They can still contribute to the company effort without actively posting. Get them involved in providing photos, writing up blog posts or shooting short videos. Let them work within their comfort zone and their skills, but make sure they are contributing something.

8.    Relying on your 20-something intern
Think about it: how much business and marketing experience did you have as a 20-something entering the workforce?

While the 20-something generation has grown up with social media at their fingertips, they’ve used it to chat it up with friends, not to promote a business. So, before putting your social media strategy in the hands of a young intern, keep control of the plan and get their help executing it. It’s a much better use of both your skills.

Sophie Bujold is a social strategist who helps travel professionals achieve online success. She is the creator of Take Flight With Facebook, a social media fam trip program. For more insights from Sophie, visit her website and sign up for free weekly email tips.

  0
  0
Comment:
You must be logged in to leave a comment Login | Register
Tip of the Day

Travelers want more curated results along with the best deals and packages, and they're showing that they will sacrifice a bit of control that do-it-yourself sites offer... This new paradigm has created a space, once more, for old-fashioned human intervention.

 

Clayton Reid
President amd CEO, MMGY
Daily Top List

Top Resorts in the Caribbean

1. Jade Mountain, St. Lucia

2. Amanyara, Turks & Caicos

3. Cheval Blanc St-Barth Isle de France, St. Barts

4. Ladera, St. Lucia

5. Sugar Beach, a Viceroy Resort, St. Lucia

Source: Virtuoso 

Top Stories
Seven Ways to Get Rid Of A Client
Seven Ways to Get Rid Of A Client

Are you losing clients? Experiencing customer migration and defection? You just might have unintentionally mastered the art of client reduction.

SuperAgent: Meet Karen Sheldon, Creating Community From Home
SuperAgent: Meet Karen Sheldon, Creating Community From Home

Karen Sheldon overcomes the boundaries of working from home by connecting her business to community charities and keeping an outward focus.

Eight Powerful Women in Travel Offer Eight Tips For New Travel Agents
Eight Powerful Women in Travel Offer Eight Tips For New Travel Agents

Selling leisure travel is a rewarding but complex business—and if you’re new to it, getting started can be tough. We asked eight of the most powerful women in retail travel to share their top advice for new entrants.

ASTA Agents Demonstrate Unity And The Value Of A Good Agent
ASTA Agents Demonstrate Unity And The Value Of A Good Agent

ASTA program offering emergency travel services from member agents demonstrates commitment to travelers and the profession.

Canadian Travel Agents Can Comment On Travel Insurance Rules and Regulations
Canadian Travel Agents Can Comment On Travel Insurance Rules and Regulations

A working group is accepting comments from the public regarding travel health insurance products through Sept. 30. Travel agents make up a third of the distribution network for insurers.

New DOL Ruling May Rest On Historical Precedent
New DOL Ruling May Rest On Historical Precedent

A 1997 Florida court ruling once exempted a travel agency from having to comply with a controversial Labor Dept. overtime pay rule.

News Briefs
Advertiser's Voice
Travel Market Report Spotlight: Celebrity Cocktails