ASTA Applauds Hilton for Including Agents in Direct-Booking Campaign

by Jessica Montevago
ASTA Applauds Hilton for Including Agents in Direct-Booking Campaign

The American Society of Travel Agents said today it commends Hilton Worldwide for recognizing travel agents in its new ad campaign.

Both ASTA and Hilton sat down for several “productive” discussions on several industry issues affecting both parties, which ASTA said it hopes to continue.

ASTA President and CEO Zane Kerby said "Hilton's recognition of the contribution the agency channel makes to Hilton's success has not gone unnoticed. ASTA applauds Hilton for this action and we look forward to continued dialogue and progress on this and other topics."

Last week, Hilton launched a “Stop Clicking Around” consumer campaign, reinforcing that guests get the best rate by booking direct, through its website or a travel agent. The promotion offers Hilton HHonors members a discount of 10% off the best available rate, free WiFi, and other benefits.

“ ‘Book Direct' means bookings that are made on Hilton Worldwide’s hotel brand websites and reservation call centers, the Hilton HHonors app, directly at a hotel, or through preferred corporate travel partners and approved travel agents,” the website says.

In a statement, Andrew Flack, Hilton Worldwide vice president of global marketing, said Hilton is “100% committed to the travel agent community, which of course includes ASTA members."

Travel Market Report reached out to Hilton to get a clarification of the phrase “approved travel agent,” but representatives declined to comment, though they have been quoted in press reports as saying that refers to travel agents booking through a GDS.

  1
  0
Tip of the Day
Daily Top List

World’s Most-Visited Museums

1. Musée du Louvre, Paris

2. Smithsonian National Air and Space Museum, Washington, D.C.

3. Smithsonian National Museum of Natural History, Washington, D.C.

4. British Museum, London 

5. Metropolitan Museum of Art, New York City 

Source: Travel + Leisure 

TMR THIS WEEK
Sponsored by Contiki
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=91d13baf-7dde-e711-80eb-782bcb667b27

Five Strategies to Tap the Travel Bookings of Millennials

As millennials seek out meaningful travel experiences, travel agents can capture their business by meeting this market segment where and how they communicate with each other.

TMR Recommendations
Top Stories
Seattle Passes Regulations on Airbnb, Other Home Share Rentals
Seattle Passes Regulations on Airbnb, Other Home Share Rentals

New rules on home share rentals, taxes and fees will take effect Jan. 1, 2019.

Beaches Turks and Caicos Reopens with New Offerings
Beaches Turks and Caicos Reopens with New Offerings

After closing due to Hurricane Irma, the property reopened with new dining and entertainment options.

Puerto Rico Throws Doors Open for the Holidays
Puerto Rico Throws Doors Open for the Holidays

Tourism marketing has been renewed with a Puerto Rican zest nearly three months after Hurricane Maria devastated this popular island vacation destination.

U.S. Travel Dealing with Drop in Inbound Tourism
U.S. Travel Dealing with Drop in Inbound Tourism

With numbers significantly down since last year, industry officials express concern about the impact tourism has on our nation's economy.

Kauai’s Top Resorts for Every Shore
Kauai’s Top Resorts for Every Shore

Brand name properties in the Hawaiian paradise offer travelers a home base with all of the amenities, dining, and adventure options they could want.

Disney Parks Streamlines Magical Extras Delivery Process
Disney Parks Streamlines Magical Extras Delivery Process

The announcement was met by mixed reaction from travel agents, as travelers now receive their vacation materials in the mail.

News Briefs
Advertiser's Voice
Advertiser's Voice: Norwegian Cruise Line