ASTA Launches New Service Fee Training

by Richard D’Ambrosio
ASTA Launches New Service Fee Training


The American Society of Travel Agents (ASTA) has launched a new service fee training program designed to help agents better articulate the value they create for consumers, and both price and successfully market services fees.

The program, “Professional Fees – Strategies and Solutions,” was created by noted industry consultant Nolan Burris, and delves deep into the world of fee-based compensation, highlighting best practices and tips from agencies who have successfully established service fee revenue streams.

The course highlights the importance of “effective and compelling communication between travel advisors and clients,” in establishing consumer acceptance of agency professional fees, and provides “the building blocks of a successful communication strategy,” ASTA said in a press announcement. 

The Professional Fees program costs $49 for ASTA members and $190 for non-members.

“Travel agents are much more than intermediaries – they’re trusted travel advisors, destination specialists, small business owners and human beings with extraordinary expertise in a complex landscape of travel options,” said Zane Kerby, ASTA president & CEO. “It is our hope that this new course will help them navigate the possibilities of their earning potential.”

Travel agents already enjoy a “trust premium” with the American traveling public, ASTA noted in a press statement and citing its 2017 research.

With close to 80 percent of consumers who have utilized agents recently saying that agents are looking out for them as opposed to suppliers, the organization feels more agents can be paid for their advocacy and trusted advisor status.

“As our past consumer research work has highlighted, consumers are more than willing to pay for good professional advice,” said Kerby. “While we appreciate the travel partners who understand the value that travel agents provide, it’s important now more than ever to ensure that travel advisors understand the value that they provide.”

The course materials consist of a video of approximately one hour in duration, a detailed workbook with exercises, a 45-question exam and a downloaded spreadsheet to help agency owners or managers with the critical calculations needed to determine profitable fee amounts.

The course can be taken stand-alone or as part of ASTA’s comprehensive Verified Travel Advisor certification program.

  1
  0
Tip of the Day
Daily Top List

Top Places for Retirees to Visit in 2018

1. Chicago

2. Orlando

3. Denver

4. Las Vegas

5. Phoenix

Source: Business Insider

TMR Recommendations
Top Stories
Want to Know the Commission Payment Schedules of Fourteen Major Cruise Lines?
Want to Know the Commission Payment Schedules of Fourteen Major Cruise Lines?

Travel advisors who are tired of keeping track of when payments will arrive can turn to TMR’s supplier resource guide for the answers they seek.

The Travel Institute Teams with Royal Caribbean for CTA Scholarships
The Travel Institute Teams with Royal Caribbean for CTA Scholarships

More than 50 percent of the cost of the curriculum will be covered for 40 qualifying travel partners under the new program.

Eyeing Hospitality Sector Expansion, Amadeus Acquires TravelClick
Eyeing Hospitality Sector Expansion, Amadeus Acquires TravelClick

The deal gives Amadeus access to the mid-chain and independent hotel segment that makes up almost three-quarters of the travel market.

Iberostar Opens Four Luxury Fams for Travel Agents
Iberostar Opens Four Luxury Fams for Travel Agents

Four of its properties in the Caribbean and Mexico are now available for travel agents.

Here Are the Fam Trip Policies of Escorted Tour Operators
Here Are the Fam Trip Policies of Escorted Tour Operators

Our readers told us they loved our recent compilation of fam trip policies for the top cruise lines in the market, so we’ve done the research again and here we present the fam policies of 15 of the top escorted tour operators.

Holland America Line Updates Trade Training Course and Agent Benefits
Holland America Line Updates Trade Training Course and Agent Benefits

Northern Europe specialist course is added to the HAL Academy line-up of educational offerings to help travel agents increase sales.

News Briefs
TMR Report Cards
Advertiser's Voice
Advertiser's Voice: Norwegian Cruise Line