CNBC Touts Travel Agents

by Richard D’Ambrosio
CNBC Touts Travel Agents

Travel professionals are "regaining some momentum" against OTAs.


Travel agents certainly are regaining momentum in the media, scoring national coverage on a leading cable business news program recently.

In a CNBC "On the Money" Segment on Saturday, July 15, Travel + Leisure's special projects editor Jacqueline Gifford explained how despite the continued rise in online booking sites, travel agents continue to create value for travelers, especially in the luxury leisure segment. As a result, consumers are returning to them.

At the top of the segment, Gifford said agents are best for complicated itineraries, planning vacations to a far flung corner of the world, group travel or a pricey trip.

She also noted how agents excel in helping consumers celebrate milestones with special trips. "You don't have time to coordinate all of this on your own, and it's helpful to go to a person," she said.

Gifford also pointed out that agents can help travelers save money. "They get alerts on special deals that the average person might not know about, or might not have access to," she said.

In an online story summary accompanying the video, CNBC remarked how travel agents also can "work their industry connections to secure an upgraded room with an ocean view or the best cabin on a cruise. They might even get you into a place that appears fully booked or lobby on your behalf if something goes wrong."

CNBC's host said she uses a travel agent in part because her son has food allergies, and she looks for an agent's expertise on travel to Europe.

Gifford suggested that consumers looking for an agent ask for recommendations and look for reviews. She added that consumers shouldn't shy away from paying agents fees. "You are paying them for their time and expertise," she said.

  7
  0
Tip of the Day

“Millennials have a different mindset than other demographics. It’s important that travel agents get into the conversation and promote the value they bring to the travel experience.” - Dan Durazo, Allianz Global Assistance

Daily Top List

Places to Visit Ahead of ‘Star Wars: Episode IX’

1. Whippendell Woods, UK - Naboo Forest in “The Phantom Menace”

2. Villa del Balbianello, Lenno, Italy - Naboo Lake Retreat in “Attack of the Clones”

3. Mount Etna, Italy - Mustafar in “Revenge of the Sith”

4. Death Valley National Park, California - Tatooine in “A New Hope”

5. Finse, Norway - Hoth in “The Empire Strikes Back”

Source: TMR

TMR Recommendations
Top Stories
Getting to a Million: Top Travel Agents Share Tips for Six-Figure Sales
Getting to a Million: Top Travel Agents Share Tips for Six-Figure Sales

There’s no magic to making it to the million-dollar mark in annual travel sales. It takes focus and training — and the patience to hang in there, often for four or five years, until your hard work starts to really pay off.

How to Find a Great Independent Contractor for Your Travel Agency
How to Find a Great Independent Contractor for Your Travel Agency

Business is booming in 2019 — and more travel agencies than ever are looking for help. Here are some tips from both sides of the table about how to find and keep a great IC.

Personality Is Key to Crafting a Compelling Personal Brand
Personality Is Key to Crafting a Compelling Personal Brand

If you were a car, what type of car would you be? It’s not a crazy question. The car you drive usually reflects your personality, and understanding your personality is essential to creating your personal brand.

Why You Need an NDA When Selling Your Business
Why You Need an NDA When Selling Your Business

If there is no non-disclosure agreement in place, the information you share with prospective buyers can be provided to others without limit, putting your business and privacy at risk.

Can Advisors Sell Travel Through Instagram?
Can Advisors Sell Travel Through Instagram?

A favorite social media network for travel bloggers, influencers and professional advisors, Instagram is trying to become an ecommerce platform.

Big Changes Coming to Out-of-Country Travel Health Insurance Coverage for Canadians
Big Changes Coming to Out-of-Country Travel Health Insurance Coverage for Canadians

Ontario will no longer cover out-of-country travel health insurance. Here are answers to three important questions that impact travel advisors in Ontario – and across Canada.

News Briefs
TMR Report Cards & Outlooks