Carnival Cruise Line has brought NBA Hall of Famer, and current commentator, Shaquille O’Neal onto its team as the line’s new chief fun officer (CFO).
O’Neal, who played 19-years in the NBA on six teams, will be the face of Carnival’s newest “Choose Fun” brand campaign that was launched earlier this week.
He will be the face of Carnival on new video and social media content starting today.
“We are very excited to have Shaq as part of the Carnival team! He will serve as a great partner ensuring everyone knows all about our one-of-a-kind brand of fun,” said president Christine Duffy.
The first piece of content featuring O’Neal is live on Carnival’s Youtube page.