Carnival Names New Chief Marketing Exec
by Daniel McCarthy /
Carnival Cruise Line has brought aboard Las Vegas Sands Corp. executive Kathy Mayor as its new chief marketing officer.
Mayor will be responsible for all of Carnival’s marketing strategy, including digital marketing, e-commerce, advertising, guest loyalty, and public relations. She will to report directly to president Christine Duffy.
Most recently, Mayor served as global senior vice president of strategy, CRM, and e-commerce of Las Vegas Sands Corp. Prior to that she held leadership positions at Caesars Entertainment, McKinsey & Company, and Proctor & Gamble.