“The Happiest Place on Earth” is raising ticket prices at its parks in Florida and California, Disney announced over the weekend, as well as the cost of some annual passes.
At Walt Disney World in Orlando, ticket increases of between $2 and $5 went into effect Sunday. Regular tickets at Magic Kingdom, for example, will increase $5 to $115 for adults and $109 for children. A single-day ticket will cost $107 for adults or $101 for children on “value” days, an increase of $2. “Peak” day tickets will remain unchanged at $124 for adults and $118 for kids.
Last year Disney rolled out a tiered admission system, separating the calendar year into “value,” “regular” and “peak” days in an effort to spread out attendance and increase revenue.
At Disneyland in Anaheim, prices also increased by $2 and $5. Adult tickets will cost $97 for value days, $110 for regular days and $124 for peak days, children’s tickets will cost $91, $104 and $118, respectively.
The prices of some annual passes at both resorts also will increase, as will most parking fees. Florida-resident gold passes with blackout dates during Christmas and spring break will cost $559, up from $549. Platinum passes with no blackout dates will cost $679, up from $649.
Disney also Sunday also introduced a new $20 discount on Magic Your Way bundles purchased online or by phone in advance, the Orlando Sentinel reported.
Other changes include adding expiration dates to all tickets, not just single-day tickets, and the price of preferred parking will rise to $40 instead of $35.
The company reported Tuesday that the number of domestic visitors fell 5% year over year for the first fiscal quarter, citing Hurricane Matthew and fewer visitors during the holidays due to seasonal pricing.
The announcement comes just days after Disney revealed opening dates for its anticipated Pandora – The World of Avatar and Star Wars Land.