Hilton Outlines Big Growth For Luxury Brands

by Doug Gollan
Hilton Outlines Big Growth For Luxury Brands

Conrad’s resort in the Maldives, which includes the Ithaa Undersea Restuarant, has added a three-bedroom villa that features an underwater bedroom. Photo: Hilton. 


Hilton Worldwide has 38 Waldorf Astoria and Conrad hotels under construction to add to the 63 currently open, and executives believe its new LXR soft brand collection of independent luxury properties has the potential to reach 100 properties, according to executives speaking during the International Luxury Travel Market (ILTM) conference being held this week in Cannes.

The executives also revealed new features to existing properties; Conrad’s resort in the Maldives has added a three-bedroom villa selling for $50,000 per night that features an underwater bedroom. Guests are typically combining one or two nights in the residence as a novelty combining it with other accommodations at the resort.

At the same time Waldorf Astoria announced a partnership with Aston Martin that will provide driving experiences in a range of the British carmakers newest vehicles. One option would be for a client to start his or her trip at the Waldorf Astoria Trianon Palace in Versailles and then drive to Amsterdam with a stay at the brand’s property in the Dutch city.

The first property in Hilton’s new LXR portfolio is the Habtoor Palace in Dubai, with 230 rooms, including 50 suites, seven food and beverage outlets and two pools. LXR will be exclusively 5-star properties with 4-star hotels joining the Curio brand. Executives said they expect strong growth as luxury hotel owners seek to tap into Hilton’s 400 person strong worldwide meetings and incentives sales team.

Upcoming openings include a Conrad in Washington DC set for next year and Waldorf Astoria properties in the Maldives and at the Dubai Financial Center. Recent Waldorf openings include Bangkok and the conversion of the Mandarin Oriental in Las Vegas. Other key openings further down the road include London at Admiralty Arch, San Francisco, a new build, and the reopening of New York reduced to 350 keys from over 1,000.

  1
  0
TMR Recommendations
Top Stories
This Hotel Feels Like the Ideal London Home

With every amenity planned to perfection, and a bit of town and country rolled into one, the Mandarin Oriental London is back in business and catering to discerning travelers.

AmaWaterways Welcomes AmaMora Into Fleet

The new river cruise ship will sail guests in 78 staterooms with the line’s signature twin balconies, offer two restaurants, and focus on wellness.

Hilton Boosts Growth Across Its Luxury Brands

The hotelier has 11 current and projected hotel openings planned for its three luxury brands.

Four Seasons Private Jet Releases Two New Itineraries for 2021

Starting at $163,000 per person, the ultra-luxury journeys visit destinations such as Jordan, Egypt, Easter Island, Angkor Wat, Athens, and Madrid.

Red Carnation to Open First Hotel in Scotland

The seven-story property will be a highly exclusive retreat with sweeping views of Edinburgh Castle.

At Park Hyatt St. Kitts, Sophisticated Luxury Meets Caribbean Paradise

Travel advisors can now receive 15% commission for booking the five-star resort.

News Briefs
Tip of the Day

As travel advisors, we have to be curious. Curiosity leads to impactful connections that pave our road to success. - Jenn Lee, VP of Sales and Marketing, Travel Planners International

Daily Top List

Tips for Reaching $1 Million in Sales

1. Be consistent in your marketing.

2. Create systems and follow them.

3. Use your consortium’s marketing services.

4. Listen for personal details and use them.

5. Leverage your CRM.

Source: TMR

TMR Outlooks
Advertiser's Voice
AmaWaterways - Christmas Markets