March to the Newsstands: What Consumers are Reading This Month
by Anna Gleksman
March to the Newsstands: What Consumers are Reading This Month

At the start of each month, newsstands and mailboxes are flooded with the latest issues of travel magazines and publications featuring major stories about new destinations. In case you haven’t gotten through your magazine stack yet, TMR has created a guide to what’s being talked about this month to keep you in the know. Here are the stories your clients will be calling you about in March:

AFAR: This month’s issue focuses on a new trend for 2016—solo travel. “Our Ultimate Guide to Solo Travel” focuses on how traveling alone is a way to clear a traveler’s mind, meet new people, and have solo experiences. The main feature, called “The World is Yours,” is a guide with advice, confessions, and ideas for the solo traveler, including where to go and how to travel.

Canadian Geographic Travel: March is National Park month for Canada’s travel magazine. From Bruce Peninsula National Park in Ontario to Jasper National Park in Alberta, the March issues gives readers a taste of what the eight parks have to offer. The feature gives advice on when to go, who to go with, what to bring, and where to stay.

New York Times Travel: This month, the Times is exploring Saudi Arabia with the article “In Saudi Arabia, Kingdom to Myself”. The piece focuses on how, as the birth place of Islam, the country is a destination filled with its own unique history—a country with religious significance, “untrammeled beaches and unfiltered local culture.” Though Saudi Arabia isn’t a well-known tourism capital, the article describes the Saudi people as welcoming “disarmingly friendly and hospitable.”

National Geographic Traveler: This month, Nat Geo is leading with a spread on Botswana called “Botswana: The Last Sanctuary.” As elephants face endangerment because of illegal ivory trading, the country is becoming “the last sanctuary” for the species. The article follows how the country is protecting elephants and takes readers to the Okavango Delta and Moremi Game Reserve, two places where elephants can roam free.  

Global Traveler: Global Traveler’s March issue explores the charm of Basel’s Riehen district as the art world begins to prepare for Art Basel, one of the world’s largest art fairs. The magazine’s feature, titled “Basel, Riehen District,” takes readers on a wandering journey through northern Switzerland, in and out of Swiss galleries and green space.

Smithsonian: This month, Smithsonian is all about cheese. Its March issue takes readers to a cheese farm owned by Michael Utecht, a 50-year-old former communications executive for software giant SAP who decided to step away from the corporate world and pursue cheese making at his Alpine farm. The article follows Utchet’s journey in creating the sustainable farm and how the drastic change in scenery gave him a new lease on life.

Travel + Leisure: A feature this month in T+L takes a look at ecological tourism. In particular, the article explores the transformation of Arkaba, a former 19th century sheep station that has been transformed into a bastion of conservation in Australia’s southern outback.


Tip of the Day
Sometimes people stop and think. They have to get over the fee. But when we tell them we are going to take the guesswork out of their entire trip and give them a cell phone on arrival that will allow them to call us whenever they want, we win.

Sean Fidelli
Daily Top List

Best Cities For First-time International Travelers

1. Barcelona

2. Lisbon

3. Copenhagen

4. Siem Reap and Phnom Penh

5. Sydney

Source: The Seattle Times

TMR Recommendations
Top Stories
Condé Nast Says 'Use A Travel Agent'
Condé Nast Says 'Use A Travel Agent'

A leading U.S. consumer travel publication promotes the value of travel agents and recommends they reframe themselves as 'specialists.'

Robb Report Highlights 2017 Luxury Travel Trends
Robb Report Highlights 2017 Luxury Travel Trends

The magazine for high-net-worth individuals is chock full of luxury travel ideas and lush destination updates sure to help you please your clients.

Online Booking Site Cites ‘Seven Times It’s Worth Using A Travel Agent'
Online Booking Site Cites ‘Seven Times It’s Worth Using A Travel Agent' acknowledges a long list of occasions—from Disney trips to honeymoons—when customers really are best served by a knowledgeable, professional, human travel agent.

Six Skift Megatrends That Bode Well For Travel Agents
Six Skift Megatrends That Bode Well For Travel Agents

Human interaction is core to many 2017 trends. And that bodes well for travel agents.

Bravo Channel Boosts Travel Agents
Bravo Channel Boosts Travel Agents

NBC Universal’s Bravo channel has discovered travel agents, with an article citing six reasons to use one.

T+L’s 41 Best Destinations For 2017
T+L’s 41 Best Destinations For 2017

February issue highlights Travel + Leisure’s recommendations on where travelers should be headed this year.

News Briefs
Advertiser's Voice
Advertiser's Voice: TRAFALGAR