Marriott’s New Fab Four to Entice Customers to Book Direct
Marriott International next week will officially announce changes to its Marriott Rewards program designed to increase loyalty and get customers to book direct on its own website.
The full details of the new Fab Four program will be released on Monday, October 12, but for now the hotel revealed the four basic elements:
- Points Advance will allow Marriott and Ritz-Carlton Rewards members to book stays before they have enough points to fully cover them.
- Points Sharing will allow sharing up to 50,000 points a year with friends and family members.
- Redemption Stay Credits will grant customers Elite night credit for nights they pay for with points.
- Cash + Points will give Rewards members the flexibility to use a mix of cash and points to cover single or multi-night redemption stays.
Stay tuned for the rumble from travel agents.