Search Travel Market Report

check in
check in
mainlogo
  • News
  • Tours & Packages
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Niche & Luxury
  • Well-Being Travel
  • Training & Events
  • Who We Are
    • Anne Marie Moebes
    • Barbara Peterson
    • Brian Israel
    • Daine Taylor
    • Dan McCarthy
    • Denise Caiazzo
    • Jessica Montevago
    • Marilee Crocker
    • Mary Gostelow
    • Paul M. Ruden
    • Steve Gillick
Check In

Most U.S. Travelers are Already Planning Their Next Trip, According to a New Survey

by Daine Taylor / April 28, 2020
Most U.S. Travelers are Already Planning Their Next Trip, According to a New Survey

Most U.S. travelers are spending their lockdown period dreaming about future travel. Photo: Shutterstock


While the world continues to deal with the impact of the coronavirus (COVID-19) pandemic, most U.S. travelers are already considering where and when to take their next trip. In fact, up to 72% of American travelers have already begun making plans for future travel, according to a recent survey by luxury tour operator Overseas Leisure Group.

Although global travel has been suspended for weeks and social distancing guidelines are quickly becoming the new norm, this lockdown period seems only to have enflamed Americans’ wanderlust.

“After more than six weeks of confinement, dreams of resuming our adventures are increasingly front-of-mind,” said Felix Brambilla, CEO of Overseas Leisure Group.

“We are seeing a higher-than-usual interest in more secluded staycations, away from the crowds, and domestic destinations where regulations are less likely to be an obstacle.”

The nation-wide survey queried 2,000 travelers across the country between April 20 and 22, and the results revealed several emerging trends among prospective U.S. travelers, including that Americans are anxious to start traveling again.

The survey found that 72% of American travelers are already planning their next trip, with 35% of travelers considering vacationing as early as this summer.

Despite the lingering doubt about when it will be safe to travel again, as much as 42% of American travelers seem willing to book future travel now, so long as it doesn’t require a deposit, and the supplier waives cancellation fees.

U.S. travelers seem generally optimistic about the outbreak’s impact on the travel industry at large, with 82% of respondents considering the travel market to only be on pause rather than permanently transformed. The survey also found that 78% of travelers are prepared to use air travel to get to future destinations, and 45% say that they were willing to travel outside of the U.S. for their next trip.

Barbara Hammer, a New York-based travel advisor with Ovation Travel, had to endure a “landslide” of travel cancellations at the early onset of the outbreak, as travel was grinding to a halt. However, over the last few days she’s received numerous rebooking requests, indicating that many of her clients are feeling ready to travel again soon. 

“It seems that after almost three weeks of keeping isolated, New Yorkers are beginning to feel the wanderlust and are looking forward to life post-COVID-19,” said Hammer.

“Although we in the travel industry don't want to receive cancellation after cancellation, this new trend towards rebooking seems to indicate that clients do want to travel and want something positive to look forward to.”

While there is still a fair amount of uncertainty surrounding when travel can start back up again, the sheer volume of expectant holiday makers show optimistic signs for the tourism industry’s recovery, both in the short and long-term.

“For my clients, travel is an important leisure component of their lives, almost a necessity to their happiness,” said Ginger Morrissey, a leisure advisor for Travelong of Summit, a New Jersey-based travel agency and branch of Ovation. She says that now is a great time to start booking future trips, before the increased demand starts driving prices higher.

“Whether it’s a family gathering, or a quick beach break, or a major expedition, they generally know they need to book early to get the experience they want at a good price. They know that the demand, once it’s safe to travel again, will be enormous, and it’s smart to book now for later this year or next year before the country-wide pent-up demand leads to higher prices and lower availability,” said Morrissey.

  90
  0
check in

MOST VIEWED

Brought To You By
  1. Israel Looks Ahead to Reopening for Tourism
  2. Travelers to Quintana Roo Will Soon Have to Pay Tourist Tax
  3. CDC: Vaccinated People Can Now Travel Without Testing or Quarantining
  4. Greece Will Welcome Travelers Again Starting on May 14
  5. CDC: U.S. Cruises Could Resume by Mid-Summer with Restrictions
  6. American Airlines Opens Quarantine-Free Travel Corridor from New York to Italy

MOST EMAILED

Brought To You By
  1. CDC: Vaccinated People Can Now Travel Without Testing or Quarantining
  2. Travelers to Quintana Roo Will Soon Have to Pay Tourist Tax
  3. Greece Will Welcome Travelers Again Starting on May 14
  4. Travel Advisors Add Fees, Urge Clients to Purchase Insurance
  5. NCLH Submits Plan to CDC, Will Require All Guests to Be Vaccinated
  6. Royal Caribbean Returns to the Caribbean in June
Tip of the Day

I think being in contact with [my clients] gave them more confidence in me and the suggestions I offer.

Linda Kinsey, Custom Travel & Cruise

 Share...
Daily Top List
Brought To You By

5 Things Every Travel Agency Should Do To Boost Business

1. Specialize
2. Give a personal touch
3. Find your niche and sell an experience
4. Maintain a high standard of quality
5. Become a salesman…but inspire trust

Source: Azavista.com

 Share...
Previous Daily Top List
check in
TMR Recommendations
Daniel Zim
Zim Travel Law, PLLC. Demystifying Complexity with Down to Earth Advice. Attorney Advertising.
hbar
Rodney Gould
Rodney E. Gould concentrates in travel and tour-operator litigation and regularly counsels travel-related entities worldwide.
hbar
Tom Carpenter
Carpenter Law Office - Representing clients in the travel and tourism industries. Attorney Advertising.
hbar
Top Stories
The Biggest Concern of First-Time Cruise Guests is Pricing
The Biggest Concern of First-Time Cruise Guests is Pricing

That is according to TMR’s Outlook on New to Cruise, an inside look at the market for first-time cruisers pre-COVID-19.

Read...
ACTA Applauds Air Canada Relief Package that Includes Commission Protection
ACTA Applauds Air Canada Relief Package that Includes Commission Protection

Air Canada has also agreed to pay refunds for passengers who had non-refundable tickets but could not travel because of COVID.

Read...
Check-In Clip: When Did You Catch the 'Travel Bug?'
Check-In Clip: When Did You Catch the 'Travel Bug?'

'I love to fly, I miss taking off, still, at the end of the runway. When the plane breaks through the clouds and you just sort of soar, to me, that's magical.'

Read...
ASTA Supports Legal Action for Removing Restrictions on Cruise Travel
ASTA Supports Legal Action for Removing Restrictions on Cruise Travel

According to ASTA, 150,000 American travel advisors are the worldwide sales channel for the cruise industry.  

Read...
Video: Could Space Travel Be the Industry's Future?
Video: Could Space Travel Be the Industry's Future?

Does the industry's future lie beyond the stars?

Read...
Travel Advisors Add Fees, Urge Clients to Purchase Insurance
Travel Advisors Add Fees, Urge Clients to Purchase Insurance

The pandemic has caused advisors to take a second look at their fee structure.

Read...
News Briefs
  • Tourism Cares Expands its Board of Directors
  • Industry Veteran Geraldine Ree Releases New Book to Help Travel Advisors Rebound
  • World Travel Holdings Offering Up to $1 Million in Loans to Dream Vacations and CruiseOne Owners
  • Consumers Deterred by COVID-19 Are Banking on Traveling in Early 2021
  • ASTA Asks Advisors to Fill Out Survey on COVID Impact
  • Travel Edge Completes Two-Day Virtual Event
TMR Outlooks
New to Cruise Outlook
Expedition 2020
Wellness Outlook
View All
Advertiser's Voice
https://img.youtube.com/vi/OOy5da0Dta4/0.jpg
Check-In Clip: When Did You Catch the 'Travel Bug?'
About Travel Market Report Mission Editorial Staff Advisory Board Advertise
TMR Resources Webinars Calendar of Events
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
243 South Street, OysterBay, NY, 11771
News|Leisure Travel|Land Vacations|Cruise|Canada Retail Strategies|Well-Being|Luxury|Training
© 2005 - 2021 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | 243 South Street, Oyster Bay, NY, 11771 USA | Telephone (516) 730-3097| Terms and Conditions
Cookie Policy Privacy Policy