North American Visitors Drive London Spring Tourism Record

by Richard D'Ambrosio
North American Visitors Drive London Spring Tourism Record

Photo: Shutterstock.com


Despite several terrorism events early in the year, the official London tourism agency recorded record numbers this spring, in part driven by American and Canadian leisure travelers.

London & Partners, the Mayor's official promotional agency, said London welcomed a total of 5.5 million international visitors from April to June, an increase of 10 percent versus the same period in 2016 and a record for the period. Visitors to London from North America rose by 30 percent to 976,000 and the amount of money they spent rose by 23 percent to £764 million.

Last month London published a new Tourism Vision for the city which projects that by 2025 more than 3.3 million U.S. visitors a year could travel to London (up from 2.32 million in 2016).

London's tourism industry makes up 11.6 percent of the capital's GDP and 9 percent across the UK as a whole. The sector employs 700,000 people in London - equivalent to 1 in 7 jobs.

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Tip of the Day

As an industry, we are selling experiences and travel. What better connection can we make than suitcases for children? I want to put a call out to fellow advisors to find out who runs the foster care in their community and ask them to collect luggage, book bags, toiletries and such from their clients.

Anita English, My Travel Advisor

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