Taj Hotels Resorts And Palaces And Shangri-la Hotels And Resorts Form Industry-First Alliance
by Doug Gollan /Two iconic Asian hotel companies have joined forces to broaden their reach and scale across 200 hotels, 27 countries and 131 destinations.
Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces announced today they have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.
The alliance will officially launch in March 2017 with the introduction of the "Warmer Welcomes" program, which integrates Taj InnerCircle and Shangri-La's Golden Circle guest loyalty programs.