USA Today Promotes Travel Agents

by Richard D’Ambrosio
USA Today Promotes Travel Agents

Brianna Glenn, Milk + Honey Travels, Los Angeles, was one agent featured in the USA Today article.


The positive evolution of travel agents from order takers to consultants was promoted in a recent USA Today article that also highlighted how agents add value to consumers throughout their travel experience.

In a June 11, 2017 article, the newspaper quotes a recent survey conducted by the National Association of Career Travel Agents (NACTA), suggesting that the title "travel agent" is favored by only 13% of members. USA Today called the title “close to obsolete” based on everything good agents do today.

Roughly half of the respondents to the NACTA survey said they want to be called "travel consultant,” while about a quarter like "travel professional." USA Today quotes Brianna Glenn, owner of Milk + Honey Travel in Los Angeles, as saying she prefers "personal luxury travel consultant."

"It's far more than just booking travel components. It's about listening to someone and understanding what they are after and helping them create that,” Glenn told writer Christopher Elliott, a consumer advocate and editor at large for National Geographic Traveler.

He wrote: “The best travel agents do more than book airline tickets or rental cars. They find lost IDs for their clients, ensure your favorite chair is in your hotel room, and even lobby for laws that benefit you. When was the last time your travel site did that for you?”

Featured in the article are Kerry Mooneyham, a travel agent with Midwest Travel Solutions in Parkville, MO, who talked about how she met a client at the airport in New Orleans after he left his ID in a taxi on the way to a cruise vacation. She helped arrange for a courier to deliver the documents to the port.

Also highlighted is Melissa Gutting, a travel professional with Travel Leaders in River Falls, WI, who arranged to have a special reclining chair available for a multi-generational vacation at a Mexico resort.

Elliott also wrote about how agents advocate for consumers on issues like taxes. Jay Ellenby, chairman of the American Society of Travel Agents and owner of Bel Air, MD-based Safe Harbors Travel, recounted his work at the state and federal level trying to combat a variety of laws and rulings that could work against consumers.

At the end of the article, Elliott offers tips to consumers, including asking for references and contacting them. “The best agents and advocates will gladly offer a list of references and invite you to contact them,” he wrote.

He also promoted ASTA’s Travelsense.org consumer website, to search for an agent by specialty.

  1
  0
Daily Top List

UK Cities Outside of London to Visit

1. Edinburgh

2. Glasgow

3. Newcastle

4. Cardiff

5. Bath

Source: HandLuggageOnly

 

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=b264632d-092e-e911-b4aa-782bcb66a2f2

Culinary Travel is Key Ingredient for Authentic Journeys

Cooking classes, local cuisine, and in-home dining experiences are what travelers are craving.

TMR Recommendations
Top Stories
Trafalgar Celebrates Ten Years of Its ‘Be My Guest’ Program
Trafalgar Celebrates Ten Years of Its ‘Be My Guest’ Program

Savings are being offered on Italy itineraries to mark where the program that pairs travelers with locals first began.

A Roadmap for Cruise Group Booking Success
A Roadmap for Cruise Group Booking Success

Creating groups for cruise travel is certainly not new, but it’s still an unexplored path that many travel advisors are not tapping into. Here’s what to do.

Lessons Learned: Travel Advisors Share Their Biggest Booking Mistakes
Lessons Learned: Travel Advisors Share Their Biggest Booking Mistakes

From the best ways to handle payment details and deadlines to documentation and signed waivers, travel advisors give their top 10 tips for travel booking success.

How One Family’s Medical Emergency Reinforces Need for Travel Insurance
How One Family’s Medical Emergency Reinforces Need for Travel Insurance

A college student’s case of acute appendicitis on a cruise underscores the importance of acquiring travel insurance when traveling abroad.

World Travel Holdings Joins Travel Leaders Network
World Travel Holdings Joins Travel Leaders Network

World Travel Holdings, which includes Dream Vacations/CruiseOne and Cruises Inc. brands, aligns for the first time with an agency network. 

Five Tips on How to Have a Breakthrough in Your Travel Business in 2019
Five Tips on How to Have a Breakthrough in Your Travel Business in 2019

If you’re ready to jump up not one, but several levels, in your business this year, take a look at these empowering suggestions from an expert who knows the score.

News Briefs
TMR Report Cards & Outlooks
Advertiser's Voice
Advertiser's Voice: Luxury Gold