HX Launches New Loyalty Program Called ‘HX Explorers’
by Daniel McCarthy /
Photo: HX
HX (Hurtigruten Expeditions) is launching its first-ever standalone loyalty program called HX Explorers.
The program officially opens this month and will start with two tiers—Level 1, for those who are about to sail, and Level 2, for those who have sailed. Members will get special rates for repeat bookings, along with a host of other perks, but HX says it is also hoping to create a “community of like-minded travelers” with the launch.
The other initial perks include discounts on CEWE photo products, including the HX x CEWE branded photobook; access to a loyalty manager onboard their sailing; and a welcome cocktail. More is expected to be added as HX continues to develop the program.
At the same time, HX is marking its 130-year anniversary with some new badges for all cruisers joining HX Explorers today through the end of 2026. The badges depict the first expedition voyage made by the company back in 1896, called the “Sportsman Route” between Hammerfest and Spitsbergen in Svalbard:
