Tauck Introduces “Smaller” Groups

Tauck is leaning into the demand for “smaller” with the introduction of new “Smaller Group” tours and departures. Where the company’s Small Group trips, which account for more than half of its non-cruise business, hold, on average, 24 guests per departure, Smaller Group tours will average just 15.

Tauck is piloting the Smaller Group tours this year – with an official launch next year – with 26 departures spanning seven itineraries in North American and Europe. Next year, the company will offer 124 departures across 12 itineraries in North America, Europe, and Africa.

“Although a large segment of our guests remain devoted to our classic group size, we’ve also seen incredible growth in our Small Group departures over the past several years,” said Tauck CEO Dan Mahar. “More recently, some of our guests have shown increasing interest in even smaller group sizes. Our market research has zeroed in on an optimal group size of 12 to 20 among those interested in smaller groups…”

In both 2024 and 2025, Smaller Group tours will be special departures of existing Tauck itineraries. However, in 2025, the program will also feature three African safaris where all departures are Smaller Group offerings.

“Smaller groups have access to places and experiences that simply aren’t available to larger groups,” Mahar added. “On our African safaris, for example, our Smaller Groups stay in cozy lodges and tented camps with limited capacity, minimizing disruptions to the wildlife and environment, and providing a more authentic experience.”

All Smaller Group tours are open for booking.