Responding to what it calls a “cry for change in regard to suppliers marketing direct to clients after a trip,” Big Five Tours & Expeditions has launched an interactive, digital gateway for travel advisors to use to stay connected with their clients before, during and after a trip.
“Portal Five does not ask anywhere when the next trip is being booked,” said Ashish Sanghrajka, president of Big Five Tours & Expeditions. “Instead, the portal continues the conversation by showing how the trip a customer has just taken helps support one of our active foundation projects. We simply want to keep the emotional connection going.”
Portal Five is a central information and communications hub designed to keep clients up-to-date on upcoming trips and keep the conversation going after they return home. Content includes pre- and post-travel information.
Pre-travel, clients will find all their travel information, including personalized videos from their advisor on an exclusive agency-branded page, day-by-day itinerary info, flight details, destination information guides, and more.
Post-travel content includes videos and photos taken by their guide throughout the trip – available for download, updates on the destinations clients visited, and updates on the Spirit of Big Five Foundation project their previous trip supported.
“If we do our job well, we earn the trust of our advisor partners and the loyalty of their clients,” Sanghrajka said. “No amount of discount can ever manufacture that level of respect.”