Scenic Group USA, which includes Scenic Luxury Cruises and Emerald Cruises, set three booking records last month, including the highest single-day bookings in the history of the brand for the U.S. market.
Cyber Monday, Nov. 27, marked the best booking day ever in the history of the brand in the U.S., with a 30% increase in net booking volume over Cyber Monday in 2022 and higher numbers than any single day in the company's history. This coincided with the best booking week ever, which saw total bookings up 171% over the average 2023 booking week, year-to-date.
Plus, November 2023 saw the highest booking performance historically over past Novembers, with booking numbers up 92% ahead of the previous best November in 2019.
Looking at the big picture, year-to-date monthly average bookings have doubled over 2022.
"These numbers are encouraging for the cruise industry as a whole, and for Scenic Group as they reinforce that travelers are resonating with our award-winning ships, innovative itineraries, and world-class service on the rivers and oceans," said Ken Muskat, managing director of Scenic Group USA. "Special thanks to the travel advisors and sales partners who have contributed to our success."