Wolfgang Puck to Make Keynote Appearance at ASTA River Cruise Expo

Wolfgang Puck will join the list of speakers appearing at ASTA's Global River Cruise Expo in Budapest next month.

"It's an honor to welcome Wolfgang Puck to our mainstage in Budapest," said Zane Kerby, president and CEO of the American Society of Travel Advisors. "Wolfgang is an inspiring master chef and an expert in the art of bringing people together around a common cause. I know our travel advisors will enjoy hearing about his journey in building a world-class brand, and we're thrilled to learn more about his take on travel, tourism and most importantly, the food that brings us together."

He will appear during a casual conversation with Vanessa McGovern, chief sales and marketing officer for the Gifted Travel Network and a board member on ASTA's Executive Committee Board. They will talk about the importance of bringing people together through culture, cuisine and tourism.

"Culinary experiences deepen our connections when we travel, and travel advisors enhance our connections with local cultures through their knowledge and networks," chef Puck said. "That's why I'm excited to share more about my new European venture, Matild Café and Cabaret – a recommendation that will surely delight your clients and bring them to fully appreciate all the tastes of Budapest."

"The best way to experience a destination is through its food," said McGovern. "It is such an honor to be able to have a keynote conversation with Celebrity Chef Wolfgang Puck and to share his entrepreneurial passion with river cruise attendees."

ASTA's Global River Cruise Expo runs from March 15 to 18, 2023 in Budapest, Hungary. It is designed to help travel advisors increase their river cruise knowledge, offering "hotel" stays on river ships, ship tours, Budapest city tours, and more.