ASTA China Summit Is 'More Than Just an Expo'

by Richard D'Ambrosio
ASTA China Summit Is 'More Than Just an Expo'

Agents will get a chance to see many of China's prime attractions including the Great Wall. Photo: Jakub Halun


The American Society of Travel Agents’ (ASTA) upcoming China Summit is offering steep airline discounts, a variety of immersive fam trips and a packed agenda, as the association is billing the event as an opportunity for American agents to become China experts.

“This is a chance for agents to get off the beaten path, and add to their knowledge and expertise about the kind of authentic travel experiences consumers are looking for,” said Erika Richter, ASTA director of communications.

“We’ll take agents beyond the landmark destinations.”

The event is being held Nov. 8-11, at the Hyatt Regency Guiyang, in Guiyang, the capital of Guizhou Province, located in southwestern China. Located on the eastern side of the YunnanGuizhou Plateau, the city is surrounded by mountains and forests, and is known for it special Karst landform  — which features underground water tunnels and caves.

Registration for ASTA members just jumped to $259, while fees for non members are $309. But discounted airfare more than makes up for the rising rates.

Currently, China Southern Airlines is offering roundtrip coach seats at $599 ($299 base fare plus taxes) and roundtrip business class at $1,599 ($1,299 base fare plus taxes) for travel 10/24/17 through 11/27/17. Pre-conference fam trips focus on regional highlights like the Tianlong Ancient Garrison Town, the Maling River Gorge and the Guizhou Miao Costume Museum.

Post conference fams include more traditional tourist sites, including Beijing, the Forbidden City, the Great Wall and the angtze River.

Alen Wu, host of The Amazing Race, will deliver the opening address at the conference, which will feature a trade show, a variety of local suppliers, authentic Chinese cuisine and cultural entertainment.

By the end of the conference, attendees will be certified as a Guizhou Province Specialist “The ASTA China Summit is more than just an expo — we are confident that it will be a cultural emersion experience that will resonate with our member attendees for a lifetime, and the relationships they develop will empower them to sell Guizhou for decades,” said Zane Kerby, President and CEO of ASTA.

“China and the U.S have the two largest tourism economies in the world, and we are excited to work with our Guizhou partners to build on this strength while helping our members expand their businesses and destination expertise.”

Registration can be found on ASTA’s website.

  1
  0
Tip of the Day
Daily Top List

Most Useful Twitter Accounts for Travel Agents

1. AskTSA

2. FlightRadar24

3. Department of State

4. CLIA Global

5. ASTA

Source: TMR

TMR Recommendations
Top Stories
TTC Agent Academy Launches First Course
TTC Agent Academy Launches First Course

The five e-learning modules highlight The Travel Corporation's (TTC) diverse array of offerings and sustainability efforts.

Royal Caribbean Cruise Line’s Espresso Gets New Features
Royal Caribbean Cruise Line’s Espresso Gets New Features

Updated system capabilities are aimed at making group bookings and changes easier for travel agents.

Earn Booking Discounts As AccorHotels Ambassador
Earn Booking Discounts As AccorHotels Ambassador

Receive 30 percent off personal bookings, along with other exclusive benefits.

Earn Rewards When You Book With AmaWaterways
Earn Rewards When You Book With AmaWaterways

Graduate benefits include bonus commission, cash rewards and exclusive incentives.

Earn Bonus Commission As An Oceania Cruises Sales Specialist
Earn Bonus Commission As An Oceania Cruises Sales Specialist

Receive an overview of the key hallmarks found on an Oceania Cruises vacation.

Win A Fam Trip To Germany
Win A Fam Trip To Germany

Complete the Going Cuckoo SouthWest Germany Specialist training for a chance to win.

News Briefs
Advertiser's Voice
Advertiser's Voice: Holland America Line