Bahia Principe Hotels & Resorts Eyes North America

by Chris Ryall
Bahia Principe Hotels & Resorts Eyes North America

Grupo Piñero's Bahia Principe Hotels & Resorts is eyeing the North America market.

Its properties in the Dominican Republic, where it leads the market in the number of resorts, in Mexico’s Riviera Maya, in Jamaica, and in Spain (Canary and Balearic Islands) have won many international hotel-related awards, and the company continues to expand. It also runs other tourism businesses, including tour operations (Soltour and BP-USA Travel) and receptive services (Coming2).

TMR sat down for a chat with Julio Perez, executive vice-president, about the latest developments at the resort company. 

Travel Market Report: What’s new at Bahia Principe Hotels & Resorts for 2016?

Julio Perez: This past year was a big year for us as we celebrated our 20th anniversary.  We opened our new Luxury Bahia Principe Samana Don Pablo Collection in November; added new rooms, facilities, and services at our Luxury Bahia Principe Runaway Bay Don Pablo Collection and Luxury Bahia Principe Akumal Don Pablo Collection; and added free wifi in our luxury hotels. 

In 2016 we will continue to invest in improving and enhancing our facilities and services at our various resorts.  We will make a major investment in one of our hotels in Majorca, the Bahía Principe Coral Beach, and have recently launched a new and improved website (www.bahia-principe.com) that will be more user-friendly and make it easier for agents and consumers to get the information they need quickly.  

TMR: What advice can you offer travel agents trying to sell Bahia Principe of the Caribbean?

JP: We offer the best value for the money, with many added services and amenities at no extra charge. There is a resort to fit all budgets and types. We offer hotels for families or adults only, and are fully equipped to handle weddings, groups, and the MICE market. 

The United States and Canada are key strategic markets for us and we are currently developing a comprehensive Agent Loyalty Program, starting in the U.S. market, that will launch in 2016. 

TMR:  What do you wish travel agents better understood about Bahia Principe?

JP:  We need to educate travel agents about the differences in the services and amenities between Grand Bahía Principe and the Luxury Bahía Principe Don Pablo Collection resorts, and which would be better suited to their clientele.  Our brand concept is: Experience Happiness.   Every one of our employees tries to communicate this message to our guests.  

Finally we have created and improved our Bahia Principe app for guests.  The app allows direct access to all the information about the Bahia Principe destinations, and guests can request services like spa treatments or concierge services, look up the entertainment at the resort, or book a reservation at one of the resort’s restaurants. And it can all be done without leaving the comfort of the pool lounge chair!

 

  0
  0
Tip of the Day
Daily Top List

Travel Tricks Every Entrepreneur Needs to Know

1. Have a System for TSA Security.

2. Prepare Electronics for Continuous Work.

3. Pack for Success.

4. Plane Etiquette.

5. The Best Credit Cards for Travel.

Source: Forbes

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=45d3fb43-bb5a-e811-ba59-782bcb66a2f2

How Travel Agents Can Stay Relevant When the World Thinks They're Not

Sponsored by Travel Planners International

Stop trying to change consumers' perceptions of what a travel agent is or does. Instead, focus on changing the perspective of who you are.

TMR Recommendations
Top Stories
Air Force Nurse Turned Travel Agent Takes Networking to the Million-Dollar Level
Air Force Nurse Turned Travel Agent Takes Networking to the Million-Dollar Level

In honor of Memorial Day and all who have served, here’s the story of a retired Air Force ICU nurse who built a million-dollar travel agency in just four years.

Millennials More Optimistic About Taking Vacations
Millennials More Optimistic About Taking Vacations

The Millennial market segment is driving the travel industry, taking more vacations and spending more money than any other age group.

Military Veterans and Family Members Encouraged to Become Travel Agents
Military Veterans and Family Members Encouraged to Become Travel Agents

Travel agents and industry leaders agree that the profession can help solve transitioning military unemployment issues while helping fill the industry’s growing need for new travel advisors.

ACTA/Air Canada Awards Honor Exceptional Travel Agents
ACTA/Air Canada Awards Honor Exceptional Travel Agents

Travel MarketPlace East attendees join in honoring travel professionals who represent excellence and serve as positive role models for the industry.

Help Wanted: Young Travel Agents to Sell Luxury Cruises
Help Wanted: Young Travel Agents to Sell Luxury Cruises

Business is rolling in from Puerto Rico to Europe to the Middle East, said a panel of air, hotel and cruise experts at Valerie Wilson Travel’s ribbon-cutting this week, but there's still a major need for young agents.

Email Marketing 101: What You Should Know About Subject Lines, From Lines, and More
Email Marketing 101: What You Should Know About Subject Lines, From Lines, and More

Email has the highest return on investment of any form of marketing — for every $1 spent on email, you get about $38 back. Learn here how to use it successfully.

News Briefs
TMR Report Cards
Advertiser's Voice
Advertiser's Voice: Norwegian Cruise Line