Buying Time Is The Key To Happiness

by Cheryl Rosen
Buying Time Is The Key To Happiness


Sure, travel agents can find the perfect vacation for each customer, offer up perks and good deals, and even have your back when things go wrong. But who knew they could also buy you happiness? And that’s a scientific fact! 

An article in the Proceedings of the National Academy of Sciences entitled “Buying Time Promotes Happiness” reports that the happiest people in the world are those who can afford to pay for the most valuable commodity of all, free time. 

“Around the world, increases in wealth have produced an unintended consequence: a rising sense of time scarcity,” the study’s abstract says. “We provide evidence that using money to buy time can provide a buffer against this time famine, thereby promoting happiness. Using large, diverse samples from the United States, Canada, Denmark, and The Netherlands (n?= 6,271), we show that individuals who spend money on time-saving services report greater life satisfaction.” 

The authors report that their field experiment “provides causal evidence that working adults report greater happiness after spending money on a time-saving purchase than on a material purchase. Together, these results suggest that using money to buy time can protect people from the detrimental effects of time pressure on life satisfaction.” 

In fact, they say, “We suggest that buying time may provide an alternate mechanism to receiving the support needed to cope with daily demands, such that the relationship between time stress and reduced life satisfaction should be attenuated among people who use money to access more time.” 

So go ahead, travel agents, charge a fee. You are worth every penny. After all, in addition to a great vacation, you are selling the gift of time. And in this stressful age, that’s selling happiness by the jar. 

  1
  0
Tip of the Day
Daily Top List

Most Useful Twitter Accounts for Travel Agents

1. AskTSA

2. FlightRadar24

3. Department of State

4. CLIA Global

5. ASTA

Source: TMR

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=dd7f092d-7dff-e711-80eb-782bcb667b27

What's Their 'Why'? Connect Your Clients to Their Passion for Travel

The unique reasons that inspire people to travel are the foundation of travel fulfillment, and more sales for travel agents.

TMR Recommendations
Top Stories
Small Agent Credit Card Scams Are Still Popular
Small Agent Credit Card Scams Are Still Popular

That email from a potential customer might seem like an enticing sales opportunity, but you could become a fraud target if you engage with them.

Bomb Cyclone Delay Raises Issue of Clients' Rights When Service Goes Awry
Bomb Cyclone Delay Raises Issue of Clients' Rights When Service Goes Awry

An airport incident between passengers and a Canadian airline in Boston during the “bomb cyclone” highlights the tensions that can rise when there are significant delays.

Multi-Trip Travel Insurance Could Cost Less, But Has Low Awareness
Multi-Trip Travel Insurance Could Cost Less, But Has Low Awareness

This lesser known option has yet to catch on because most travelers aren’t aware of it, and agents are more inclined to sell single-trip policies.

What Do the New Facebook Rules Mean for Travel Agents?
What Do the New Facebook Rules Mean for Travel Agents?

Changes announced this week by Facebook’s CEO may lead to less value for businesses trying to reach customers through unpaid content on the social media platform.

Lonely Planet’s Top Places for Solo Travel Includes Adventure and Foodie Destinations
Lonely Planet’s Top Places for Solo Travel Includes Adventure and Foodie Destinations

The travel guide’s list includes 10 cities from around the world that will convince even the most uneasy single traveler that it’s time to start exploring solo.

Headquarters Happenings: After a Successful 2017, Travel Leaders Looks to a Stronger 2018
Headquarters Happenings: After a Successful 2017, Travel Leaders Looks to a Stronger 2018

Synergies from 2017 merger, enhanced travel agent tools, and expanded luxury offerings propel the company into the new year.

News Briefs
Advertiser's Voice
Advertiser's Voice: Scenic Cruises