Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • River Cruise
  • Training & Resources

First Look: Universal Orlando’s Volcano Bay

by Cheryl Rosen  May 24, 2017
First Look: Universal Orlando’s Volcano Bay

Racing approaching thunderstorms and a competing Grand Opening by Disney’s Pandora: World of Avatar attraction, Universal Orlando opened the gates to Volcano Bay today to give the press a quick first look.

Volcano Bay, which Universal points out will be not just a water park but a unique water theme park, will open to the public tomorrow; Pandora will open on Saturday. But for today, dueling press trips had reporters from around the world hurrying to see what they could before torrential rains and 50 mph winds break the drought Florida has been experiencing on just the wrong day of the year.

On assignment at Volcano Bay, TMR got to scope out the soaring volcano, the lush grounds and a few of the rides.

The biggest “buzz” about the new park surely comes from the sound of the volcano itself, the unmistakable rumble of water hitting stone. Sitting on the beach or standing in the surf before the colossal mountain, the “immersive experience” Universal promised is so strong you can’t help but expect Kong to appear in the giant archway.

Most of the rides, from river rafts to water slides, will not open until tomorrow. But the photo ops were bountiful and beautiful.

Of note to travel agents and high-end travelers are the private cabanas, which feature concierges, towels and snacks, food servers, and express passes that take guests to the front of the lines, said John Brisendine, lead for premium services. And corporate executive chef Steven Jayson noted that just as every part of the park is themed, “whether you think Hawaii or the Caribbean, we want you to feel it in the food, to incorporate those flavors into the dishes our guests will eat. From sushi rolls to tropical salads to puu puu platters to chocolate pineapple upside-down cake, we tried to take the ingredients and the flair and bring them here.”

Cabanas VOlcano Bay
Volcano Bay’s Cabanas.

We will note too that the TapuTapu wearable devices worked great. The wristbands, enabled with Bluetooth and RFID, enable every guest “to not have to wait on line, to tap to pay for things. You don’t want to worry about your phone or your wallet; you can just go to an attraction and receive a return time, and not have to feel rushed,” said Kristin Ong, VP of marketing and experience transformation (and how’s that for a job title?)

“This is just the start of a big transformation across Universal,” she told TMR, though she declined to provide further details. “We are focused on getting guests to the fun faster. It’s a great opportunity to enhance the guest experience across all the parks.”

Waterslide

  
  
Related Articles
What Travel Advisors Add to a Universal Orlando Vacation
Inside Universal Helios Grand Hotel at Epic Universe
The 5 Best Things to Do at Epic Universe if You Don’t Ride Rollercoasters
Epic Universe Celebrates Grand Opening at Universal Orlando
What to Know About Universal Orlando’s Epic Universe Opening May 22
Universal Orlando’s Epic Universe Has an Opening Date
New Details Revealed about Universal Helios Grand Hotel
Universal Orlando Shares Details about Ministry of Magic at Epic Universe
Universal Orlando Reveals Details About Dark Universe in Epic Universe
Travel Advisors Shout Out the Best Rides at Universal Orlando

MOST VIEWED

  1. Air Transat Pilots Strike Imminent as Flight Cancellations Begin Before Wednesday Deadline
  2. Finishing Strong: How Travel Advisors Are Closing 2025 to Crush 2026
  3. Black Friday Travel Deals: Sales & Promos Roundup for 2025
  4. Princess Cruises Adjusts Future Deployments in Response to Customer Research
  5. Sandals Reopens Five Jamaica Resorts Weeks After Hurricane Melissa
  6. 9 New All-Inclusive Resorts in the Caribbean and Mexico Opening in 2026


TMR Subscription

Subscribe today to receive daily in-depth coverage from all corners of the travel industry, from industry happenings to new cruise ships, hotel openings, tour updates, and much more.

Subscribe to TMR

Top Stories
Tailor-Made Tour Operator Red Dot Unveils Rebrand
Tailor-Made Tour Operator Red Dot Unveils Rebrand

The boutique tour operator has launched a new website as part of the rebrand.

Explore Worldwide Unveils 2027 Solar Eclipse Tours
Explore Worldwide Unveils 2027 Solar Eclipse Tours

Explore Worldwide’s three new itineraries offer once-in-a-lifetime views of the celestial event.

U.S. Updates Travel Warning for Tanzania, Tour Operators React
U.S. Updates Travel Warning for Tanzania, Tour Operators React

The latest travel advisory has increased Tanzania from Level 2 to 3.

Black Friday Travel Deals: Sales & Promos Roundup for 2025
Black Friday Travel Deals: Sales & Promos Roundup for 2025

General travel deals from hotels, tour operators and more.

Kimkim Launches Travel Advisor Platform, Reveals Upcoming FAM Trip Giveaways
Kimkim Launches Travel Advisor Platform, Reveals Upcoming FAM Trip Giveaways

The platform gives advisors access to a global network of DMCs and local specialists to help plan high-touch travel itineraries.

Audley Travel Names Luxury Travel Expert Pamela Sigler Regional Sales Director
Audley Travel Names Luxury Travel Expert Pamela Sigler Regional Sales Director

Pamela Sigler is the fourth regional sales director to join the tailor-made specialist

TMR OUTLOOKS & WHITE PAPERS
View All
Advertiser's Voice
Curate Your Client’s Vacation in The Palm Beaches, Florida
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2025 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences