Hilton Worldwide has announced it will invest $10,000 to support the American Society of Travel Agents’ (ASTA), Verified Travel Advisor (VTA) program.
The VTA program, which launched last month at the ASTA Global Convention, certifies travel advisors on core legal, ethical and regulatory frameworks, and allows agents to brand themselves as committed to a higher level of trust and integrity.
Participants receive a certificate of completion after passing each course exam, and will be awarded a VTA certificate once they have successfully completed all nine courses within 12 months of enrollment. Advisors earning the VTA designation will also need to satisfy a continuing education requirement to maintain their certification.
Hilton’s sponsorship will fund each ASTA Chapter president’s participation in the VTA program.