Hyatt Hotels Corp. will acquire spa operator Exhale for an undisclosed amount, as it continues its effort to gain a stronger foothold in the $420 billion wellness-tourism industry.
Exhale offers a range of spa and fitness services, from yoga and barre classes to massages and facials. It operates 25 facilities in upscale hotels such as the Loews Hotels in Atlanta and Miami Beach, The Ritz-Carlton Bal Harbour, the Kimpton EPIC Downtown Miami, the Fairmont Miramar Hotel & Bungalows in Santa Monica, CA, and two Gansevoort Hotels in New York City.
Exhale will operate as a distinct standalone brand within Hyatt’s wellness category. Hyatt will oversee Exhale’s spas in the United States and the Caribbean, as well as expand its portfolio into select Hyatt hotels and new freestanding locations. Exhale services also will be offered to members of the World of Hyatt loyalty program.
This is Hyatt’s second major acquisition of a wellness brand this year. In January, Hyatt purchased wellness resort and spa operator Miraval, including its flagship property in Tucson, AZ, from KSL Capital Partners for $215 million. It plans to spend $160 million to expand and redevelop Miraval’s resorts in Texas and Massachusetts.