Iberostar Hotels Rolls Out New Hotel Categories

by Jessica Montevago
Iberostar Hotels Rolls Out New Hotel Categories

Outline of the new segmentation strategy. Photo: Iberostar Group


Iberostar Hotels and Resorts’ launched a new brand strategy this week, including a redesigned logo and colors to identify three new hotel groups: city hotels, ocean hotels and classic and historic hotels, the latter under the name of “Iberostar Heritage.”

City hotels will be located in the heart of major cities, including Madrid, Manhattan, Miami, and Barcelona. This group features two categories: Grand and Iberostar.

The following group, Ocean resorts, are beachfront locations. This segment is divided into three categories: Grand, Selection and Iberostar.

The newly-created Classic and Historic hotels group, or “Iberostar Heritage,” is comprised of unique hotels with a special historical and cultural significance. They include hotels in the Grand and Iberostar Heritage categories. 

Iberostar will also be extending its Grand category, characterized by its standards of luxury and elegance, across all three segments. 

Over the past six years, the Spain-based company has renovated 70 percent of its portfolio, made up of four- and five-star hotels.

  1
  0
Tip of the Day
Daily Top List

Best Travel Destinations Within 5 Hours of NY

1. Bermuda

2. Iceland

3. Miami

4. Austin

5. Tulum

Source: Business Insider

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=5c08d99e-83d0-e811-ba59-782bcb66a2f2

Taking the Advice of Experts and Cruising New Zealand

Visits to the unspoiled islands and flawless natural wonders of New Zealand make this journey one your clients will never forget.

TMR Recommendations
Top Stories
African Travel Boosts Experiential Elements for 2019
African Travel Boosts Experiential Elements for 2019

A veteran African tour operator rolls out new and enhanced itineraries with once-in-a-lifetime experiences to capture the immersive travel wave.

Are These Cities on Your Fall Destinations List?
Are These Cities on Your Fall Destinations List?

In a report from the field, here are six locations that are filled with ‘fallish’ activities to delight travelers.

G Adventures Introduces Collection of Wellness-Focused Tours
G Adventures Introduces Collection of Wellness-Focused Tours

From yoga and healthy food choices to healing sessions and immersive activities, the wellness itineraries provide nurturing experiences for travelers.

Walt Disney World’s Date-Based Pricing Goes into Effect
Walt Disney World’s Date-Based Pricing Goes into Effect

Disney said, depending on the day and length of the ticket, prices have increased, decreased, or stayed the same. 

Pleasant Holidays Debuts Online Tool to Help Travel Agents Close Sales
Pleasant Holidays Debuts Online Tool to Help Travel Agents Close Sales

Vacation wholesaler offers customizable travel agent resource that compares up to six hotels at a glance.

Vestnorden Travel Mart Showcases Iceland, Greenland, and Faroe Islands
Vestnorden Travel Mart Showcases Iceland, Greenland, and Faroe Islands

A common thread at the event was sustainability, and how to adapt to the growing number of visitors while maintaining the integrity of the natural wonders that made the destinations popular.

News Briefs
TMR Report Cards
Advertiser's Voice
Advertiser's Voice: Tauck