InterContinental Hotels Group’s New Brand Targets Growing Midscale Traveler

by Jessica Montevago
InterContinental Hotels Group’s New Brand Targets Growing Midscale Traveler

InterContinental Hotels Group announced plans for a new midscale hotel brand. Photo: IHG


InterContinental Hotels Group, parent of the world’s largest hotel brand, this week revealed plans to launch a new midscale brand to stand beside its extended-stay Candlewood Suites before the year is out.

At its 2017 Americas Conference in Las Vegas, IHG said it expects the brand to be franchise-ready by fall, initially focusing on the U.S. market. The first hotels will begin construction in early 2018 and open in 2019. Properties will average 95-100 keys with a minimum of three stories.

The price point will be about $10-15 less than IHG’s upper-midscale Holiday Inn Express. It will compete against brands like Hilton’s new Tru by Hilton, Best Western and Choice Hotels’ Comfort Inn.

The brand will offer public spaces with a mix of seating for working or socializing, swimming pools, complimentary breakfast and a curated market for food and beverages. Guestrooms will be designed to reduce noise, and include “high- quality” mattresses and linens, and intuitive in-room climate control. There will be a mix of 220-square-foot king and 275-square-foot queen rooms featuring built-in work spaces, open closet storage with luggage shelves and smart TVs.

The properties will offer Cloud-based reservation systems, mobile check-in and check-out, and IHG Connect enhanced Wi-Fi. Rooms will also feature enhanced in-room entertainment options to allow guests to broadcast content from their smart devices on in-room TVs.

“This new brand builds on IHG’s leading position in the midscale segment alongside Holiday Inn and Holiday Inn Express,” IHG chief executive officer Richard Solomons said. “It addresses the needs of a rapidly growing and underserved segment and we believe it will shape the future of this unique midscale category.”

The brand’s name and logo will be announced later this year.

  0
  0
Tip of the Day

As travel advisors, we have to be curious. Curiosity leads to impactful connections that pave our road to success.

Jenn Lee, VP of Sales and Marketing, Travel Planners International

 

Daily Top List

Best Hotels in Toronto

1. The Ritz-Carlton, Toronto

2. Four Seasons Hotel Toronto

3. Hazelton Hotel Toronto

4. Shangri-La Hotel, Toronto

5. The St. Regis Toronto

Source: US News

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=92e67bb8-0086-e911-be17-782bcb66a2f2)

9 Cruise Ship Innovations That Help Travel Advisors Sell More Cruises

Today’s cruise ships have evolved and innovated in ways that surprise and delight travelers. Here are nine of the biggest changes, all of which can help in-the-know travel advisors sell more cruises.

TMR Recommendations
Top Stories
Perillo Travel Launching Updated App for VR Experiences
Perillo Travel Launching Updated App for VR Experiences

The 360-degree virtual experiences of destinations and attractions are meant to help travel advisors close more sales.

Abercrombie & Kent Launches Two New Luxury Expedition Cruises for 2020
Abercrombie & Kent Launches Two New Luxury Expedition Cruises for 2020

A sweeping 48-day voyage in the Arctic combines all of the tour operator's luxury offerings and spans five Arctic regions.

Tour Operators Scramble After U.S. Ends People to People Travel to Cuba
Tour Operators Scramble After U.S. Ends People to People Travel to Cuba

While the new regulations will put an end to many businesses, some tour operators will continue to offer programs that are compliant with new regulations

Perillo’s Learning Journeys Take Off
Perillo’s Learning Journeys Take Off

The iconic tour operator’s special interest product, which targets travelers’ interests rather than destinations, is catching on with younger consumers.

Former Travel Bound BDM Named Avanti’s Southwest Regional Sales Director
Former Travel Bound BDM Named Avanti’s Southwest Regional Sales Director

New sales director was also a travel agent, and she will give more focused attention and service to advisors selling the brand.

G Adventures New Family Tours Target the Gap in the Family Market
G Adventures New Family Tours Target the Gap in the Family Market

The brand set out to make the tours affordable and accessible, and to take family members of all ages to iconic destinations together.

News Briefs
TMR Report Cards & Outlooks