InterContinental Hotels Group’s New Brand Targets Growing Midscale Traveler

by Jessica Montevago
InterContinental Hotels Group’s New Brand Targets Growing Midscale Traveler

InterContinental Hotels Group announced plans for a new midscale hotel brand. Photo: IHG


InterContinental Hotels Group, parent of the world’s largest hotel brand, this week revealed plans to launch a new midscale brand to stand beside its extended-stay Candlewood Suites before the year is out.

At its 2017 Americas Conference in Las Vegas, IHG said it expects the brand to be franchise-ready by fall, initially focusing on the U.S. market. The first hotels will begin construction in early 2018 and open in 2019. Properties will average 95-100 keys with a minimum of three stories.

The price point will be about $10-15 less than IHG’s upper-midscale Holiday Inn Express. It will compete against brands like Hilton’s new Tru by Hilton, Best Western and Choice Hotels’ Comfort Inn.

The brand will offer public spaces with a mix of seating for working or socializing, swimming pools, complimentary breakfast and a curated market for food and beverages. Guestrooms will be designed to reduce noise, and include “high- quality” mattresses and linens, and intuitive in-room climate control. There will be a mix of 220-square-foot king and 275-square-foot queen rooms featuring built-in work spaces, open closet storage with luggage shelves and smart TVs.

The properties will offer Cloud-based reservation systems, mobile check-in and check-out, and IHG Connect enhanced Wi-Fi. Rooms will also feature enhanced in-room entertainment options to allow guests to broadcast content from their smart devices on in-room TVs.

“This new brand builds on IHG’s leading position in the midscale segment alongside Holiday Inn and Holiday Inn Express,” IHG chief executive officer Richard Solomons said. “It addresses the needs of a rapidly growing and underserved segment and we believe it will shape the future of this unique midscale category.”

The brand’s name and logo will be announced later this year.

  0
  0
Tip of the Day

Anytime I could figure out how to market for free, I did it. Local media is always looking for content.


Elliot Finkelman

Daily Top List

Most Beautiful Places to Visit in Alabama

1. Battles Wharf

2. Botanical Gardens, Huntsville

3. Cheaha State Park

4. Chewacla Falls

5. Downtown Mobile

Source: The Crazy Tourist

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=b75eceda-865f-e911-b4aa-782bcb66a2f2

5 Good Reasons to Tell Your Clients About Travel Loyalty Programs

Loyalty programs, also known as frequent buyer programs, have been around for a long time. But you might be surprised to know that many travelers don’t know about them. Here are five good reasons for travel advisors to spread the word to their customers, both leisure and corporate travelers.

TMR Recommendations
Top Stories
New Apple Vacations President John Tarkowski is Setting His Course
New Apple Vacations President John Tarkowski is Setting His Course

The wholesaler’s challenges, says Tarkowski, are the same as those that face the retail travel advisor.

Avanti Launches Educational E-Brochure for Travel Advisors Selling the Galapagos
Avanti Launches Educational E-Brochure for Travel Advisors Selling the Galapagos

Cruises are the most popular method to get around the Galapagos islands, which the tour operator says is one of its top three destinations in South America.

Central Holidays Rolls Out Small Group Tours
Central Holidays Rolls Out Small Group Tours

The new, more intimate tours are being introduced in the company’s original home destination of Italy.

Intrepid Sails to Significant Growth on Wave of Sustainable Tourism
Intrepid Sails to Significant Growth on Wave of Sustainable Tourism

The adventure travel provider is seeing bottom line gains resulting from its dedication to practices of responsible tourism.

Abercrombie & Kent Adds New Luxury Expedition Cruise in the Baltics
Abercrombie & Kent Adds New Luxury Expedition Cruise in the Baltics

The tour operator’s Luxury Tailor Made trips begin with prepared itineraries that are designed to be a starting point from which customers build the trip of their dreams.

Eurail Pass Hits 60 Years
Eurail Pass Hits 60 Years

The European rail system is offering price reductions this year and travels to more countries than ever.

News Briefs
TMR Report Cards & Outlooks
Advertiser's Voice
Advertiser's Voice: Tropics and Exotics 2020 -2021 Collection