JetBlue Ramps Up Premium Mint Product As It Announces Q2 Profits

by Barbara Peterson
JetBlue Ramps Up Premium Mint Product As It Announces Q2 Profits

JetBlue redefines domestic business class with its Mint service.


JetBlue is planning a significant expansion of its Mint premium cabin product, boosting the number of daily flights offering this service to 80, on up to 20 routes in the United States and Caribbean.

The airline said it will increase the number of Mint seats for sale because of the strong response from customers. Starting in January, Mint will be added to markets like Las Vegas and Seattle, and it will be increasing frequencies out of Los Angeles; it recently moved to LAX’s Terminal 5, which JetBlue claims offers a “vastly upgraded customer service experience” for both Mint and coach fliers.

“In every city where we’ve introduced Mint, we’ve boosted overall performance on the routes,” said JetBlue’s executive vice president of commercial and planning Marty St. George. He noted that until recently, other airlines’ “so-called first class” on domestic routes was an inferior experience, compared with international business or first cabins. 

Introduced in a handful of transcontinental markets several years ago, Mint features lie-flat seats, gourmet food and wines, and other perks. And it was an outlier for the maverick airline, which had prided itself on being a single-class airline.  The new class was made possible by the carrier’s acquisition of Airbus A321 jets, which are larger than the A320s that form the core of its fleet.  JetBlue is also looking at a long-range version of the A321, which has fueled speculation that the next phase of its expansion could be across the North Atlantic to Europe.

But JetBlue isn’t alone in its efforts to give domestic business fliers an upgrade. American, Delta and United all have introduced sleeper seats and upgraded amenities in premium cabins on key transcontinental routes like New York-LA, where there’s enough demand from business travelers to justify the added frills.

In other news, JetBlue announced a  16.6% rise in second-quarter profit, helped in part by higher average fares, making it the latest of a string of carriers posting strong results this year. Analysts said the JetBlue’s willingness to charge higher fares than even some of the legacy lines has helped its financial performance.

And JetBlue said it has no intention of slowing down, and plans to increase seat capacity in the third quarter between 6.5% and 7.5% over a year ago.

  0
  0
Daily Top List

Most Scenic Train Rides in U.S.

1. Grand Canyon Railway

2. Amtrak: The Adirondack

3. Cass Scenic Railroad

4. Amtrak Cascades

5. Napa Valley Wine Trail

Source: CNT

Could not load file or assembly 'System.Net.Http.Primitives, Version=4.2.22.0, Culture=neutral, PublicKeyToken=b03f5f7f11d50a3a' or one of its dependencies. The located assembly's manifest definition does not match the assembly reference. (Exception from HRESULT: 0x80131040)
TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=4d6288bf-481e-e911-b4aa-782bcb66a2f2

Why the Caribbean Remains the Preferred Region for Cruise Travel

It’s family-friendly, convenient and like no place else in the world — no wonder the majority of travelers seek this region for their ocean-going getaways.

TMR Recommendations
Top Stories
Canada Tourism Expected to Strengthen in 2019
Canada Tourism Expected to Strengthen in 2019

The Conference Board of Canada forecasts solid growth throughout the country after a slow 2018.

Locals and Tourism Officials Wince at Negative Images of Mexico Safety
Locals and Tourism Officials Wince at Negative Images of Mexico Safety

While some U.S. media focus on tainted alcohol and crime, locals talk about how their daily lives are no different than those of Americans.

TSA Callouts Increasing as Government Shutdown Rolls On
TSA Callouts Increasing as Government Shutdown Rolls On

The callout rate more than tripled compared to the same day one year ago. 

Aer Lingus Rolls Out Updated Brand with New Logo and Livery
Aer Lingus Rolls Out Updated Brand with New Logo and Livery

The new design gives the carrier a more contemporary look.

Disney Theme Parks Outline What’s to Come in 2019
Disney Theme Parks Outline What’s to Come in 2019

The well-loved brand is kicking up its heels in celebration at every park with new rides, themed lands and special parties.

Travel Industry Continues to Deal with Government Shutdown, Now Longest Ever
Travel Industry Continues to Deal with Government Shutdown, Now Longest Ever

Issues range from airport security staffing to National Park and museum closures to air traffic control functions to passport and trusted traveler program enrollments.

News Briefs
TMR Report Cards & Outlooks
Advertiser's Voice
Advertiser's Voice: Luxury Gold