JetBlue and Yotel launched a partnership on Aug. 1 that will maximize rewards for its TrueBlue and Mosaic loyalty program members.
The airline and hotel brands will essentially award each other's members with points and other perks by merging the two reward systems into the TrueBlue Mosaic loyalty program. Members can now redeem points for discounts on JetBlue flights and Yotel stays.
“Yotel's guest experience was founded on the principles of airline travel, from our self check-in kiosks to our clever, space-saving rooms and PADs, with adjustable beds," said Yotel CEO Hubert Viriot. "We're proud to continue to enhance our customer experience by joining forces with JetBlue. Based on shared values to challenge the status quo, the innovative partnership will provide an even deeper level of benefits for the modern, non-stop traveler in current and future markets."
TrueBlue members will now be eligible for benefits at Yotel locations across the world, including exclusive discounted room rates, complimentary amenity on arrival, complimentary room upgrades, and late check-out. Yotel is a self-described “global hospitality brand known for affordable luxury without compromising comfort.”
The collaboration will also include surprise promotions on flights between New York, Boston, and London throughout launch week, Aug. 1-7. They’re even celebrating with a special pre-or post-JetBlue flight cocktail at select Yotel bars: the Mint Condition, made with Bombay Sapphire Gin or Tito's Handmade Vodka, ginger, lime, cucumber, and mint.
"JetBlue is proud to partner with YOTEL, a company that also values maximum comfort at a lower price, to give our TrueBlue members an elevated experience when traveling to our top domestic and international destinations," said Christopher Buckner, Vice President of Loyalty and Partnerships, JetBlue. "Through this partnership, we're excited to offer TrueBlue members even more ways to earn points and rewards both on the ground and in the sky."
JetBlue Mosaic members can earn reward points through the Yotel website or Paisly.com, JetBlue’s travel booking site for U.S. customers.