Amid the bustle of New York City, Jimmy Buffett’s laid-back lifestyle brand, Margaritaville, will bring “the perfect complement to the exciting, fast-paced energy of Times Square.”
The company announced plans to open Margaritaville hotel and restaurant by late 2020. The resort will be developed by Sharif El-Gamal's Soho Properties, in partnership with Chip and Andrew Weiss and MHP Real Estate Services.
The building, located at the northwest corner of Seventh Avenue and West 40th Street, was previously the development site of a mixed-use building anchored by a Dream Hotel that never came to fruition.
The 29-story property will feature 234 guestrooms with casual-luxe design elements, a rooftop pool, and lounge areas overlooking the city’s skyline. The $300 million project will also include the brand’s signature food and beverage venues, including a Margaritaville Restaurant, LandShark Bar & Grill, 5 O’Clock Somewhere Bar, Floridays Airstream Café, as well as an all-new concept called Chill Bar.
Since opening its first hotel in 2010, Margaritaville now operates 12 properties in the U.S., Costa Rica, the Cayman Islands. The hospitality company has more than 20 additional projects in the pipeline.