Mexico Tourism Board CEO Steps Down
by Jessica Montevago /
Lourdes Berho is leaving as CEO of Mexico Tourism Board, less than a year after assuming the role.
Berho will return to Alchemia, a marketing communications company she founded focusing on tourism, innovation and sustainability.
Hector Flores Santana will serve as her replacement, effective May 1. Santana was previously office head at Sectur, Mexico's tourism ministry, and as undersecretary of tourism development.
Tourism secretary Enrique de la Madrid thanked Berho for leading high-profile events such as Tianguis Turistico expo last month in Acapulco and the National Football League's return to Mexico City last fall.