Millennials Name Top Travel Brands (Hint: J.W. Leads Hotels)

by Richard D'Ambrosio

Nine of the top 10 travel brands among Millennial travelers are hotel brands, with J.W. Marriott having the highest brand equity rating among all travel brands, according to The Harris Poll's 29th annual EquiTrend Study. J.W. Marriott narrowly beat out Marriott Hotels and Hilton Hotels & Resorts.
 
Royal Caribbean Cruise Lines and American Airlines were named tops in their categories by Millennial travelers. American secured its first Full Service Airline Brand of the Year honor, jumping seven equity points with this generation, beating out previous Full Service Airline winners Delta Airlines and Alaska/Horizon Airlines. Harris believes that American won mostly due to its market penetration following its merger with USAir.
 
Royal Caribbean, which held the top Cruise Line Brand of the Year spot in 2012 and 2015, bested Holland America Cruise Line and Princess Cruises.
 
Among value airlines, Southwest won for the sixth consecutive year.
 
The EquiTrend Brand Equity Index considers familiarity with a brand, perceived quality and purchase consideration for that brand. More than 100,000 U.S. consumers assessed 100 travel brands this year.
  1
  1
TMR Recommendations
Top Stories
Airbnb Moves into Adventure Travel

Airbnb Adventures includes more than 200 trips in 40 countries, with activities ranging from active to foodie, farming to camping, and music to animals.

Perillo Travel Launching Updated App for VR Experiences

The 360-degree virtual experiences of destinations and attractions are meant to help travel advisors close more sales.

Abercrombie & Kent Launches Two New Luxury Expedition Cruises for 2020

A sweeping 48-day voyage in the Arctic combines all of the tour operator's luxury offerings and spans five Arctic regions.

Tour Operators Scramble After U.S. Ends People to People Travel to Cuba

While the new regulations will put an end to many businesses, some tour operators will continue to offer programs that are compliant with new regulations

Perillo’s Learning Journeys Take Off

The iconic tour operator’s special interest product, which targets travelers’ interests rather than destinations, is catching on with younger consumers.

Former Travel Bound BDM Named Avanti’s Southwest Regional Sales Director

New sales director was also a travel agent, and she will give more focused attention and service to advisors selling the brand.

News Briefs
Tip of the Day

As travel advisors, we have to be curious. Curiosity leads to impactful connections that pave our road to success. - Jenn Lee, VP of Sales and Marketing, Travel Planners International

Daily Top List

The Most Popular Attractions in Philadelphia

1. Reading Terminal Market

2. SugarHouse Casino

3. Independence Visitor Center

4. The Liberty Bell Center

5. Peddler’s Village

Source: VisitPhilly

TMR Outlooks
Advertiser's Voice
AmaWaterways - Christmas Markets