Search Travel Market Report

ALGV
mainlogo
  • News
  • Tours & Packages
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Niche & Luxury
  • Well-Being Travel
  • Training
  • Who We Are
    • Anne Marie Moebes
    • Barbara Peterson
    • Brian Israel
    • Daine Taylor
    • Dan McCarthy
    • Denise Caiazzo
    • Jessica Montevago
    • Marilee Crocker
    • Mary Gostelow
    • Paul M. Ruden
    • Steve Gillick
Sponsored By NCL
Sponsored By NCL
ALGV

New MMGY Global Survey Sees Record Year Ahead For U.S. Travel

by James Shillinglaw / June 10, 2016

Photo: Wikipedia

Unless some major terrorist incident or natural disaster happens, the year ahead will be a record one for the U.S. travel industry, according to MMGY Global’s annual “Portrait of American Travelers” survey of intention to travel.

Indeed, MMGY Global, a marketing and research firm, is predicting a record number of vacations and new highs in vacation spending among American travelers in the upcoming 12 months, according to Peter Yesawich, partner-industry insights and chairman emeritus of the company, with travelers saying they will take considerably more vacations this year than they did in 2015.

According to Yesawich, of 125 million households in the U.S., two thirds are planning at least one leisure trip that requires accommodations in the next six months and on average they will take about four trips this year. When the same households are surveyed for their business travel intentions, 35 percent say they will travel on business during the next six months, which Yesawich said is the highest ever recorded number. “The outlook is for robust leisure demand and remarkable growth for business travel,” he said.

MMGY Global asked travelers about their intention to travel more, less, or the same in the year ahead compared to the previous 12 months. Some 28 percent said they intended to take more vacations, while only 14 percent reported they plan to take fewer vacations. That’s a 14-point positive variance in the market’s intention to vacation during the next 12 months, representing a 10-year high that surpasses the previous record, a pre-recession 11-point increase in intention to travel reported in 2007 and 2008.
MMGY Global said there is even better news when its survey looks at travel spending. According to the new survey, vacation spending has now fully recovered from the years of the Great Recession. In 2010, travelers reported having spent an average of $3,874 on vacations during the previous 12 months. By 2013, that amount had risen 8 percent to $4,209. For 2016, however, travelers reported spending an average of $5,048 on vacations, a 30 percent increase from 2010, and a 12 percent increase from last year.

According to MMGY Global, news gets even better when it comes to spending intentions. In 2013, the company began asking travelers how much they intended to spend on leisure travel during the upcoming 12 months. That year travelers said they planned to spend an average of $4,198. In 2016, however, travelers say they plan to spend an average of $5,182, a 23 percent increase in only four years, and a 9 percent increase over the past year.

MMGY Global said the encouraging outlook on leisure travel intentions in its Portrait of American Travelers survey is echoed by travelhorizons, its quarterly survey of Americans’ travel intentions viewed against emerging economic, social and political developments.

Since 2007, data from that survey have been used to publish the Traveler Sentiment Index (TSI), a measure of the leading indicators for future leisure travel demand, including interest in travel, perceived safety, personal finances, affordability of travel, quality of travel services, and time available to vacation. As of the second quarter of 2016, the TSI indexed at 122, an all-time high since the measure was introduced in 2007.

“We’ve never seen a more positive outlook in past nine years,” said Yesawich. “The only thing out there that an can screw this up is a major terrorist incident. But we’ve been there before and there’s a way out of that pothole.”

  5
  3
ALGV

MOST VIEWED

Brought To You By
  1. U.S. Will Require Negative COVID-19 Tests for All International Visitors
  2. U.S. Congress Reaches Agreement on Stimulus, ASTA Says More Support 'Will Absolutely' Be Needed
  3. Op-ed: Five Travel Predictions for 2021
  4. Reflecting on 2020: ‘Primed’ for Self-Reflection Heading into the New Year
  5. Kauai Reopens to Tourists with New Travel Rules in Place
  6. 8 Travel Trends for 2021, According to MMGY Global

MOST EMAILED

Brought To You By
  1. U.S. Will Require Negative COVID-19 Tests for All International Visitors
  2. Caribbean Destinations, Hotels Work to Meet to New CDC Requirements
  3. Kauai Reopens to Tourists with New Travel Rules in Place
  4. U.S. Congress Reaches Agreement on Stimulus, ASTA Says More Support 'Will Absolutely' Be Needed
  5. ASTA: CDC Testing Requirement ‘Threatens to Create a Logistical Crisis’
  6. What Advisors Need to Know About the Latest COVID-19 Relief Package
Tip of the Day

I think being in contact with [my clients] gave them more confidence in me and the suggestions I offer.

Linda Kinsey, Custom Travel & Cruise

 Share...
Daily Top List
Brought To You By

5 Things Every Travel Agency Should Do To Boost Business

1. Specialize
2. Give a personal touch
3. Find your niche and sell an experience
4. Maintain a high standard of quality
5. Become a salesman…but inspire trust

Source: Azavista.com

 Share...
Previous Daily Top List
ALGV
TMR Recommendations
KNTO
Learn about Korea's amazing 5,000 year tradition, history and culture. Become a Korea Travel Specialist!
hbar
Top Stories
TMR’s Wellness Travel Outlook for 2020-2021 Is Now Available
TMR’s Wellness Travel Outlook for 2020-2021 Is Now Available

The Outlook surveyed over 1,100 travel advisors about what is happening and trending within the world of wellness.

Read...
Reflecting on 2020: Looking to Wellness and Medical Tourism in '21
Reflecting on 2020: Looking to Wellness and Medical Tourism in '21

As 2020 comes to an end, TMR invited a number of travel advisors and suppliers from all over the world to pen their own letter to the industry, reflecting on the year that was and looking to 2021.

Read...
ALG Vacations | Ready. Set. Go.
Read...
Travel During the COVID-19 Pandemic: Dealing with the ‘New Normal’
Travel During the COVID-19 Pandemic: Dealing with the ‘New Normal’

The U.S. Travel Association has partnered with the Infectious Disease Society of America and the CDC to try to establish consistent practices across the country.

Read...
CBP Postpones Trusted Traveler Enrollment Centers Reopening
CBP Postpones Trusted Traveler Enrollment Centers Reopening

Amid a resurgence in Coronavirus cases, the TTP enrollment centers will remain closed at least through Aug. 10.

Read...
The Travel Corp. Adds Trained Wellbeing Director on Guided Tours
The Travel Corp. Adds Trained Wellbeing Director on Guided Tours

The new program, which excludes tours in Australia and New Zealand, will begin with the launch of its domestic trips this year. 

Read...
News Briefs
  • Kentucky Derby is Rescheduled to September Because of COVID-19 Impact
  • Tianguis Turistico Rescheduled for September Amid COVID-19 Worries
  • Alaska Airlines Suspends Change Fees
  • Uniworld Amends 2020 Cancellation Policy Due to Coronavirus
  • Delta Air Lines Commits $1 Billion to Become Carbon Neutral
  • Tourism Cares Launches Online Auction
TMR Outlooks
Expedition 2020
Wellness Outlook
Distribution Outlook
View All
Advertiser's Voice
https://img.youtube.com/vi/9LEYlsgImf4/0.jpg
Video: What Was It Like to Be the Travel Expert for the CBS Morning News?
About Travel Market Report Mission Editorial Staff Advisory Board Advertise
TMR Resources Webinars Calendar of Events
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
243 South Street, OysterBay, NY, 11771
News|Leisure Travel|Land Vacations|Cruise|Canada Retail Strategies|Well-Being|Luxury|Training
© 2005 - 2021 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | 243 South Street, Oyster Bay, NY, 11771 USA | Telephone (516) 730-3097| Terms and Conditions
Cookie Policy Privacy Policy