Norwegian Cruise Line will replace its iConcierge phone application, which was launched in 2014, with a new app called Cruise Norwegian.
The app, which is now available on Norwegian Sky sailings, will be rolled out across the entire fleet by the end of next year.
Unlike iConcierge, which only worked while cruisers were onboard during a sailing, Cruise Norwegian will always be available to users, before, during, and after a cruise.
"Whether they're 60 days from their sail date or in the middle of their cruise, the Cruise Norwegian app brings seamless anytime-access to a myriad of onboard offerings, services and activities right into the palms of our guests' hands," Norwegian President and CEO Andy Stuart said in a statement.
Through the app, travelers will be able to do research on future sailings and complete some embarkation-day paper work, saving them time during check-in. It will also allow them to purchase shore excursions, make dining reservations, and add drink packages.
There is also a feature that will allow travelers to track onboard purchases, look up disembarkation information, and get directions to the port.
While there is no cost to download the app, there is a one-time fee of $9.95 per device for friends or family that want to use the app’s messaging and call functions onboard. There is also a fee of $.79 per minute for cruisers wanting to make outbound international calls through the app.