Richard Branson's Virgin Voyages Will Enter Cruise Market as Adult-Only Line

by Daniel McCarthy
Richard Branson's Virgin Voyages Will Enter Cruise Market as Adult-Only Line

Photo: VirginVoyages


The first of three ships from Virgin Voyages, the cruise line introduced by Richard Brandon’s mega-business group last year, will be a far cry from the industry’s standard family-friendly lines.

Virgin announced on Tuesday that its first ship, which is set to enter service in 2020, will be adult-only, with only guests over the age of 18 welcomed aboard.

Branson made the announcement during the ship’s keel laying at Fincantieri shipyard in Italy.

“She will be the most recognizable ship on the seven seas,” Branson told attendees.

The ship will sail 2,800 passengers, around the same size of Celebrity Solstice and Carnival Liberty. According to McAlpin, the line’s president and CEO who was on hand with Branson at the event, close to 90% of the ship’s cabins will feature a balcony.

Aside from the age restrictions, Branson and McAlpin revealed some of the ship’s other features that they hope will make it stand out from the rest of the market.

For one, guests will be called “sailors” and those balconies gracing the outside of the ship will be called “sea terraces.” The ship will also feature a mermaid design on its bow and a silver hull adorned with smoked glass and the signature Virgin red.

All three of Virgin’s ships will be known as “Lady Ships,” which the men said is a nod to the British term “your ladyship.”

When Branson first announced the ship order in October 2016, he noted that he had never set foot on a cruise ship. He also said it was an intentional decision to take the word “cruise” out of the name, calling the word “awful.”

The plan is for the ship to sail out of Miami for its inaugural season, though no specific itineraries have been announced. The other two ships are scheduled to be delivered in 2022.

All three ships will have Climeon Ocean, a power system that turns waste into clean energy, which will lower the released carbon dioxide of each ship by 5,400 tons per year.

  6
  0
Daily Top List

UK Cities Outside of London to Visit

1. Edinburgh

2. Glasgow

3. Newcastle

4. Cardiff

5. Bath

Source: HandLuggageOnly

 

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=46d9854c-8d33-e911-b4aa-782bcb66a2f2

Give a Heads-Up, Get a Leg-Up in Business

Harness your knowledge, share your tips, and leave your clients wondering what else you know that they don’t.

TMR Recommendations
Top Stories
Royal Caribbean Orders Another Oasis-Class Ship
Royal Caribbean Orders Another Oasis-Class Ship

The ship will come into service as Royal’s sixth Oasis-class vessel after Oasis of the Seas, Allure of the Sea, Harmony of the Seas, Symphony of the Seas, and a fifth not-yet-named ship.

Celebrity Cruises Announces Two New Iconic Partnerships
Celebrity Cruises Announces Two New Iconic Partnerships

Onboard offerings from the acclaimed American Ballet Theatre and Michelin-starred Chef Daniel Boulud provide guests with unique and intimate experiences.

Trafalgar Celebrates Ten Years of Its ‘Be My Guest’ Program
Trafalgar Celebrates Ten Years of Its ‘Be My Guest’ Program

Savings are being offered on Italy itineraries to mark where the program that pairs travelers with locals first began.

As Virgin Voyages Opens Bookings, Branson Talks Trade Commitment
As Virgin Voyages Opens Bookings, Branson Talks Trade Commitment

Pricing starts at $1,500 for two for a five-night cruise, and there are no non-commissionable fares (NCFs) for travel advisors.

A Roadmap for Cruise Group Booking Success
A Roadmap for Cruise Group Booking Success

Creating groups for cruise travel is certainly not new, but it’s still an unexplored path that many travel advisors are not tapping into. Here’s what to do.

On Location: Sailing the West Indies on Viking Sea
On Location: Sailing the West Indies on Viking Sea

Neither natural disasters nor intestinal bugs are a match for the joy of a Caribbean cruise. Eighteen months after Hurricane Maria, the islands are in demand again.

News Briefs
TMR Report Cards & Outlooks
Advertiser's Voice
Advertiser's Voice: Luxury Gold