Richard Branson's Virgin Voyages Will Enter Cruise Market as Adult-Only Line

by Daniel McCarthy
Richard Branson's Virgin Voyages Will Enter Cruise Market as Adult-Only Line

Photo: VirginVoyages


The first of three ships from Virgin Voyages, the cruise line introduced by Richard Brandon’s mega-business group last year, will be a far cry from the industry’s standard family-friendly lines.

Virgin announced on Tuesday that its first ship, which is set to enter service in 2020, will be adult-only, with only guests over the age of 18 welcomed aboard.

Branson made the announcement during the ship’s keel laying at Fincantieri shipyard in Italy.

“She will be the most recognizable ship on the seven seas,” Branson told attendees.

The ship will sail 2,800 passengers, around the same size of Celebrity Solstice and Carnival Liberty. According to McAlpin, the line’s president and CEO who was on hand with Branson at the event, close to 90% of the ship’s cabins will feature a balcony.

Aside from the age restrictions, Branson and McAlpin revealed some of the ship’s other features that they hope will make it stand out from the rest of the market.

For one, guests will be called “sailors” and those balconies gracing the outside of the ship will be called “sea terraces.” The ship will also feature a mermaid design on its bow and a silver hull adorned with smoked glass and the signature Virgin red.

All three of Virgin’s ships will be known as “Lady Ships,” which the men said is a nod to the British term “your ladyship.”

When Branson first announced the ship order in October 2016, he noted that he had never set foot on a cruise ship. He also said it was an intentional decision to take the word “cruise” out of the name, calling the word “awful.”

The plan is for the ship to sail out of Miami for its inaugural season, though no specific itineraries have been announced. The other two ships are scheduled to be delivered in 2022.

All three ships will have Climeon Ocean, a power system that turns waste into clean energy, which will lower the released carbon dioxide of each ship by 5,400 tons per year.

  6
  0
Tip of the Day
Daily Top List

Travel Tricks Every Entrepreneur Needs to Know

1. Have a System for TSA Security.

2. Prepare Electronics for Continuous Work.

3. Pack for Success.

4. Plane Etiquette.

5. The Best Credit Cards for Travel.

Source: Forbes

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=45d3fb43-bb5a-e811-ba59-782bcb66a2f2

How Travel Agents Can Stay Relevant When the World Thinks They're Not

Sponsored by Travel Planners International

Stop trying to change consumers' perceptions of what a travel agent is or does. Instead, focus on changing the perspective of who you are.

TMR Recommendations
Top Stories
Queen Latifah Applauds Travel Agents at Carnival Horizon Launch
Queen Latifah Applauds Travel Agents at Carnival Horizon Launch

At the Carnival Horizon launch party in New York Harbor, Latifah gave a shout-out to travel agents.

Disney Cruise Line’s 2019 Sailings Include New York Departures
Disney Cruise Line’s 2019 Sailings Include New York Departures

The cruise operator released its 2019 schedule this week and it includes sailings out of New York, Texas, California, and Florida.

Virgin Voyages Previews Onboard Spaces for Its Debut Ships
Virgin Voyages Previews Onboard Spaces for Its Debut Ships

Among the onboard spaces revealed this week was the top deck’s Richard’s Rooftop, upscale modern Mexican restaurant, Pink Agave, and The Manor, the signature nightclub for Virgin Voyages.

Travel Still Largely Unaffected in Hawaii After Kilauea Volcano Erupts Again
Travel Still Largely Unaffected in Hawaii After Kilauea Volcano Erupts Again

Thursday’s eruption sent smoke and ash some 30,000 feet in the air on the Big Island.

Five 'Wow' Features on the New Norwegian Bliss
Five 'Wow' Features on the New Norwegian Bliss

The ship is filled with many of the bells and whistles Norwegian is known for, as well as new features that will make the 2,043-stateroom ship a top choice for travelers. 

Travel Agents Selling U by Uniworld Discuss Brand’s New Focus
Travel Agents Selling U by Uniworld Discuss Brand’s New Focus

Originally designed for Millenials-only, the river cruise line expanded its demographic reach shortly after launch.

News Briefs
TMR Report Cards
Advertiser's Voice
Advertiser's Voice: Norwegian Cruise Line