Rob Riggle Brings Humor—And Coffee—To Holiday Inn Express

by Anna Gleksman

In a role created just for him, actor/comedian Rob Riggle will be Holiday Inn Express’s first creative director and the face of the new Stay Smart® campaign spots.

The former “Daily Show” correspondent will be featured in the hotel brand’s new campaign spots, revolving around his love of all things caffeinated.

After Riggle’s idea last year to add one-touch pancakes to the Express Start breakfast bar, his current order of business is bringing a Keurig K 130 coffeemaker to every guest room. “If there’s anything I love as much as pancakes at the push of a button, it’s coffee at the push of a button,” he said.

Riggle will be featured on holidayinnexpress.com as well as the Holiday Inn Express brand’s YouTube, Instagram, Twitter, and Facebook pages throughout the spring, summer, and fall.

Photo:Youtube.com

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