Study: Responsible Travel Outpacing Overall Tourism Growth

by Marilee Crocker
Study: Responsible Travel Outpacing Overall Tourism Growth


Just in time for Earth Day, a new report concludes that responsible tourism is growing at a faster pace than the tourism industry as a whole.

In its annual Trends & Statistics report, the Washington, D.C.-based Center for Responsible Travel (CREST) cites numerous studies showing “sustained interest” among consumers in travel that helps to “protect the environment and bring tangible benefits to local communities.”

“Research studies continue to show that travelers prefer companies that embed green or eco-friendly practices into their operations,” CREST says. Today’s “new tourists” have a "higher level of environmental and cultural awareness," and they are both “more demanding” and “more able to influence” the products they consume, CREST reports.

Significantly, consumers are increasingly willing to pay more for brands that demonstrate social and environmental values.

Business travelers, travel suppliers, and destinations are increasingly attuned to the issues as well. In fact, the World Travel & Tourism Council has predicted that over the next 20 years the travel and tourism sector will fully integrate climate change and related issues into business strategy. CREST sees a growing “social and environmental imperative” for responsible travel, especially in light of worsening global inequality and climate change.

  3
  3
Tip of the Day
Daily Top List

Five Places to Go for Spring Travel

1. Carlsbad, Calif.

2. Aspen, Colo.

3. Kauai, Hawaii.

4. Cabo San Lucas

5. Washington, D.C.

Source: Forbes

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=c0a45578-7841-e811-ba59-782bcb66a2f2

Why Is Watching ‘Jane Peel Potatoes’ More Exciting than What You’ve Got to Say?

Sponsored by Travel Planners International.

Video is here to stay and travel agents who embrace it are reaping the rewards. 

TMR Recommendations
Top Stories
Southwest Airlines Steps Up Engine Inspections Following Deadly Accident
Southwest Airlines Steps Up Engine Inspections Following Deadly Accident

This week’s tragic accident puts an end to a nearly decade-long stretch of zero fatalities aboard commercial flights on U.S. carriers.

'60 Minutes' Exposé About Allegiant Stirs Up Agents and Industry Officials
'60 Minutes' Exposé About Allegiant Stirs Up Agents and Industry Officials

Both the airline and the FAA are under scrutiny regarding questions raised of airline safety compliance and enforcement.

What Is the Duty of Travel Agents Regarding Airline Safety Issues?
What Is the Duty of Travel Agents Regarding Airline Safety Issues?

Travel professionals must increasingly take precautions to disclose critical information about air travel to consumers, and then let them make their own decisions.

New Airlines Set to Shake Up International Travel
New Airlines Set to Shake Up International Travel

A new crop of startup carriers is seeking to challenge the status quo in the airline industry, both in the U.S. and abroad.

Agents React to Air Canada’s New Fare Structure
Agents React to Air Canada’s New Fare Structure

With the introduction of five economy fares, the carrier has added to the growing challenge for Canadian agents, that of explaining multiple fare options to consumers.

Delta Air Lines Says Some Customer Payment Info Possibly Exposed in Cyberattack
Delta Air Lines Says Some Customer Payment Info Possibly Exposed in Cyberattack

The breach took place from Sept. 26 to Oct. 12, 2017. 

News Briefs
TMR Report Cards
Advertiser's Voice
Advertiser's Voice: Luxury Retreats