Study: Responsible Travel Outpacing Overall Tourism Growth
by Marilee Crocker
Study: Responsible Travel Outpacing Overall Tourism Growth


Just in time for Earth Day, a new report concludes that responsible tourism is growing at a faster pace than the tourism industry as a whole.

In its annual Trends & Statistics report, the Washington, D.C.-based Center for Responsible Travel (CREST) cites numerous studies showing “sustained interest” among consumers in travel that helps to “protect the environment and bring tangible benefits to local communities.”

“Research studies continue to show that travelers prefer companies that embed green or eco-friendly practices into their operations,” CREST says. Today’s “new tourists” have a "higher level of environmental and cultural awareness," and they are both “more demanding” and “more able to influence” the products they consume, CREST reports.

Significantly, consumers are increasingly willing to pay more for brands that demonstrate social and environmental values.

Business travelers, travel suppliers, and destinations are increasingly attuned to the issues as well. In fact, the World Travel & Tourism Council has predicted that over the next 20 years the travel and tourism sector will fully integrate climate change and related issues into business strategy. CREST sees a growing “social and environmental imperative” for responsible travel, especially in light of worsening global inequality and climate change.

  3
  3
Tip of the Day
Daily Top List

Oldest Continuously Inhabited Cities

1. Damascus, Syria.

2. Jericho, West Bank.

3. Aleppo, Syria.

4. Athens, Greece.

5. Argos, Greece.

Source: MNN

TMR Recommendations
Top Stories
Agents Speak Out: What We Need To Sell More Mexico!
Agents Speak Out: What We Need To Sell More Mexico!

Top-producing travel agents didn’t pull any punches when asked what they need to increase sales to Mexico even more. And their suggestions varied widely. Part three in our coverage of the new TMR survey.

All-Inclusive, Luxury, Romance And Family Travel Driving Mexico Sales, Travel Agents Say
All-Inclusive, Luxury, Romance And Family Travel Driving Mexico Sales, Travel Agents Say

Coming off a record year of welcoming 35 million international visitors, Mexico is seeing strong growth in a number of key segments among North American travelers, U.S. and Canadian travel agents report in a new survey by Travel Market Report.

Wine Tourism Pours Sales And Profits For Travel Agents
Wine Tourism Pours Sales And Profits For Travel Agents

Savvy travel agents are forming partnerships with local wineries, restaurants and cruise lines to generate high-growth sales and profits.

United Airlines Clarifies Dress Code After Banning Teenagers
United Airlines Clarifies Dress Code After Banning Teenagers

Twitter causes confusion and outrage over what’s appropriate airline attire, in another reminder of why PR needs to follow social media carefully—and respond quickly and accurately. 

Alaska Airlines To ‘Retire’ Virgin America Brand
Alaska Airlines To ‘Retire’ Virgin America Brand

Alaska purchased Virgin America for $2.6 billion in December.

MSC Cruises Introduces Flexible Dining, New Specialty Options
MSC Cruises Introduces Flexible Dining, New Specialty Options

With Meraviglia and Seaside set to debut in 2017, MSC is giving guests more dining choices than ever before.

News Briefs
Advertiser's Voice
Advertiser's Voice: Melia Pro