T+L Article Signals Shift in Attitude on Travel Agent Fees

by Cheryl Rosen
T+L Article Signals Shift in Attitude on Travel Agent Fees

Photo: Shutterstock.com


How times have changed in the past year or so. First the consumer press started acknowledging the wisdom of using good travel agents and the value they can bring. Now, it seems, the consumer press is even becoming sympathetic to agents charging fees – a practice that until recently was scorned as creating an unnecessary expense for consumers who could just book themselves.

In an article titled “How Travel Agent Fees Work,” Travel + Leisure this week noted that “anyone who has worked with a great travel agent will tell you that they’re worth their weight in gold.”

“Aside from taking the stress out of travel planning and dealing with snafus while you’re on the road, they can also open doors to reservations, experiences, and activities that you might otherwise not be able to find on your own. But all of that great service comes at a cost.”

Travel agent fees run from $100 to $500 and up, the article says. “That fee can be charged up front as a security deposit and can either be returned to you at the end of the planning process or, more commonly, applied to the cost of the trip itself.”

The Travel + Leisure article quotes David Rubin, an LGBT luxury travel expert, who charges a nonrefundable $250 travel designing fee that “may be applied to the cost of the trip depending on the work involved in the request.” It also quotes travel advisor Betsy Donley of Camelback Odyssey, whose $250 Plan to Go research fee comes with an outline of a vacation plan.

“When in doubt,” the article advises consumers, “ask an agent for clarification about their fee structure before proceeding with your plans.”

  3
  0
Tip of the Day

That’s how you get to know your clients better, the nuances of their desires. Here’s a trick – story begets story. So, if what you want from them is a story, give them a story and they will give you a story back.

Kindra Hall, Steller Collective

Daily Top List

Best Spots for Cliff Jumping in Ireland

1. County Antrim

2. County Donegal

3. County Sligo

4. County Galway

5. County Kerry

Source: CNN

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=0dc070f2-85e6-e811-ba59-782bcb66a2f2

Beyond Booking Travel: Where the True Impact Lies

In an industry that advances thanks to the traveling public’s leisure choices, some travel players are doing their part to ignite positive change that will have long-lasting effects.

TMR Recommendations
Top Stories
Three Online Booking Horror Stories That Show the Value of a Good Travel Agent
Three Online Booking Horror Stories That Show the Value of a Good Travel Agent

While the OTAs promise consumers big savings on travel, there are many accounts of travelers being left stranded in far-away locales or having significant expenses added to their travels

Crystal-Balling the Travel Industry: Agents Give Their Predictions for 2019
Crystal-Balling the Travel Industry: Agents Give Their Predictions for 2019

As we enter the final quarter of 2018, Travel Market Report asked our readers what they predict the future will bring and what they are doing to prepare for 2019.

Supplier ‘Come Back’ Programs Raise Ire of Destination Wedding Specialists
Supplier ‘Come Back’ Programs Raise Ire of Destination Wedding Specialists

Travel advisors share their dissatisfaction with supplier programs that encourage guests to steer future bookings away from their agent.

Despite Record Disruptions, Most Travelers Still Don’t Opt for Insurance
Despite Record Disruptions, Most Travelers Still Don’t Opt for Insurance

One out of two vacationers still don’t purchase insurance, despite three out of four having dealt with flight delays, and nearly half having their luggage delayed or lost.

How to Use Stories to Sell Travel in Three Easy Steps
How to Use Stories to Sell Travel in Three Easy Steps

A motivational speaker urges travel advisors to grow their sales by honing their strategic storytelling skills.

Travel Industry Assesses Impact from Midterm Elections
Travel Industry Assesses Impact from Midterm Elections

Top Washington, D.C.-based associations begin to chart the impact on travel.

News Briefs
TMR Report Cards & Outlooks
Advertiser's Voice
Advertiser's Voice: Tauck