TMR's First River Cruise Report Card for Travel Agents Released

by Kerry Tice
TMR's First River Cruise Report Card for Travel Agents Released


If there was ever any doubt, a new River Cruise Report Card for Travel Agents, which surveyed executives at 13 cruise lines, has confirmed that travel agents are the key ingredient to river cruise sales. In fact, for some of those lines that participated in the study, travel agents are responsible for nine out of 10 river cruise bookings made.

Travel Market Report today releases its first River Cruise Report Card for Travel Agents, the second volume of a series of supplier policy report cards designed as a useful resource for travel professionals.

To view Travel Market Report’s River Cruise Report Card for Travel Agents, or to print it out for handy reference, click here.

This latest addition follows the Ocean Cruise Report Card for Travel Agents, which was released in January 2017, and highlights important information on those industry suppliers who have travel agent interests top-of-mind. The second edition of the Ocean Cruise Report Card for Travel Agents will also be unveiled early this year. 

“These report cards demonstrate how valuable agents are to some of the biggest companies in travel,” said Anne Marie Moebes, publisher of Travel Market Report. “They are a convenient way to consult on the policies of major suppliers with regard to everything from commissions to payment schedules, co-op marketing and more.”

Some of the other standout findings of the study revealed which lines offer the highest base commissions, as well as the maximum commission percentages available to travel agents. It also found that over 40 percent of lines surveyed do not offer any products that are not commissionable to agents.

Over half of the respondents said they either currently have or are in the process of developing a travel agency referral program for preferred agencies, some requiring a minimum sales quota to be met, while others offer such programs by invitation only.

In addition to supplier policies, the report includes articles about river cruise trends for 2018; how river cruise lines handle unpredictable water levels in Europe; a supplier training roundup; and information explaining how travel advisors' current customer databases have river cruise sales potential.

To view Travel Market Report’s River Cruise Report Card for Travel Agents, or to print it out for handy reference, click here.

  13
  0
Tip of the Day
Daily Top List

Most Useful Twitter Accounts for Travel Agents

1. AskTSA

2. FlightRadar24

3. Department of State

4. CLIA Global

5. ASTA

Source: TMR

TMR Recommendations
Top Stories
Costa Rica is Ideal for Solo Travelers
Costa Rica is Ideal for Solo Travelers

Ranked among Lonely Planet’s top places for solo travel in 2018, sell Costa Rica to clients looking to travel alone.

New State Department Advisory Website Gains Travel Industry Favor
New State Department Advisory Website Gains Travel Industry Favor

Straightforward warning system and cleaner website should make it easier for flyers to prepare for overseas travel.

The Travel Corporation Launches Online Travel Portal
The Travel Corporation Launches Online Travel Portal

Central portal for e-documents, itineraries and emergency contact information helps both travelers and travel agents.

River Cruises: More than a Worthwhile Niche for Travel Agents
River Cruises: More than a Worthwhile Niche for Travel Agents

River cruising is hardly new, but if you consider the constant evolution of the ships, product offerings and itineraries that make up this segment, the definition of new takes on a different meaning.

Earn Bonus Commission as an Oceania Cruises Sales Specialist
Earn Bonus Commission as an Oceania Cruises Sales Specialist

Receive an overview of the key hallmarks found on an Oceania Cruises vacation.

Lonely Planet’s Top Places for Solo Travel Includes Adventure and Foodie Destinations
Lonely Planet’s Top Places for Solo Travel Includes Adventure and Foodie Destinations

The travel guide’s list includes 10 cities from around the world that will convince even the most uneasy single traveler that it’s time to start exploring solo.

News Briefs
Advertiser's Voice
Advertiser's Voice: Scenic Cruises