‘The Humble Travel Agent Is Making A Comeback,’ Says NBC News

by Cheryl Rosen
‘The Humble Travel Agent Is Making A Comeback,’ Says NBC News


Little by little, the major news outlets are coming upon the story we all know to be true: Travel agents are in a growth mode.

From time-strapped Millennials to web surfers who have been burned once too often, consumers are discovering that “without a travel agent you really are on your own,” as the ASTA slogan says. And increasingly, they are telling the story to the reporters they meet.

The latest tale was told this week by NBC news, in a story titled “Online Booking Is So 90s: The Humble Travel Agent Is Making A Comeback.”

It quotes two frequent travelers and three travel agents—Sherri Doyle, owner of Pacific Northwest Journeys; Grayce Walters, a travel agent with Maupin Travel; and Ovation Travel luxury leisure travel consultant Jack Ezon all agreeing that a knowledgeable travel agent is a far superior alternative to the overload of online information. And it cites a Travel Market Report story on MMGY’s Portrait of American Travelers survey, that found that “the higher the ticket price of the travel being purchased, the more likely they were to turn to a professional travel advisor."

"If anything, a good travel counselor is more relevant today than ever before," the story notes.

And we couldn’t agree more!

 

  14
  1
Tip of the Day
Daily Top List

Airlines With Best Beer List

1. Virgin America

2. Delta

3. JetBlue

4. Alaska Airlines

5. United

Source: Vine Pair

TMR Recommendations
Top Stories
Travel Agents Weigh in on New Cuba Rules
Travel Agents Weigh in on New Cuba Rules

Travel agents who specialize in Cuba spoke to TMR about what last week's news really means for the industry.

Is Anxiety Leading to More Travel Insurance Sales?
Is Anxiety Leading to More Travel Insurance Sales?

Hurricanes, political unrest, and terrorist attacks may be behind a heightened attention on certain types of travel insurance.

Here's What Travel Agents Are Thankful for in 2017
Here's What Travel Agents Are Thankful for in 2017

A week ahead of Thanksgiving, agents talk loyal clients, commission upturn, supplier support, and a flexible schedule.

Travel Industry Is Optimistic About Adapting to New Cuba Restrictions
Travel Industry Is Optimistic About Adapting to New Cuba Restrictions

Long-time travel experts say that while some popular lodging choices and tourist venues are impacted, travel to Cuba remains open.

For Career Guidance, Travel Agents Should 'Look to the Rainbow'
For Career Guidance, Travel Agents Should 'Look to the Rainbow'

Ask about a company's vision, and follow a leader who has a dream.

Travel Industry Rewards Veterans
Travel Industry Rewards Veterans

In observance of Veterans Day, travel suppliers are offering free access and other travel specials to thank those who served.

News Briefs
Advertiser's Voice
Advertiser's Voice: Tauck River Cruising