‘The Humble Travel Agent Is Making A Comeback,’ Says NBC News
by Cheryl Rosen
‘The Humble Travel Agent Is Making A Comeback,’ Says NBC News


Little by little, the major news outlets are coming upon the story we all know to be true: Travel agents are in a growth mode.

From time-strapped Millennials to web surfers who have been burned once too often, consumers are discovering that “without a travel agent you really are on your own,” as the ASTA slogan says. And increasingly, they are telling the story to the reporters they meet.

The latest tale was told this week by NBC news, in a story titled “Online Booking Is So 90s: The Humble Travel Agent Is Making A Comeback.”

It quotes two frequent travelers and three travel agents—Sherri Doyle, owner of Pacific Northwest Journeys; Grayce Walters, a travel agent with Maupin Travel; and Ovation Travel luxury leisure travel consultant Jack Ezon all agreeing that a knowledgeable travel agent is a far superior alternative to the overload of online information. And it cites a Travel Market Report story on MMGY’s Portrait of American Travelers survey, that found that “the higher the ticket price of the travel being purchased, the more likely they were to turn to a professional travel advisor."

"If anything, a good travel counselor is more relevant today than ever before," the story notes.

And we couldn’t agree more!

 

  14
  1
Tip of the Day
Daily Top List

Oldest Continuously Inhabited Cities

1. Damascus, Syria.

2. Jericho, West Bank.

3. Aleppo, Syria.

4. Athens, Greece.

5. Argos, Greece.

Source: MNN

TMR Recommendations
Top Stories
Travel Agencies Struggle To Find Talent, Survey Finds
Travel Agencies Struggle To Find Talent, Survey Finds

As the lack of experienced agents becomes more critical, some tips for finding and training agents at the high end.

Joe Jiffo Plans To Bring ‘The Land Side’ To Cruising
Joe Jiffo Plans To Bring ‘The Land Side’ To Cruising

After seven years at Ensemble and Exclusive Group Travel, Joe Jiffo has learned a few things about consortia and home-base agents that will serve him in good stead as MSC’s new EVP of Sales for North America. (But did he know that Mark Travel was buying EGT? Click here to find out.)

Agents Speak Out: What We Need To Sell More Mexico!
Agents Speak Out: What We Need To Sell More Mexico!

Top-producing travel agents didn’t pull any punches when asked what they need to increase sales to Mexico even more. And their suggestions varied widely. Part three in our coverage of the new TMR survey.

Marriott Resorts In Caribbean And Latin America Launch Travel Agent Incentive Program
Marriott Resorts In Caribbean And Latin America Launch Travel Agent Incentive Program

Perks include free nights.

All-Inclusive, Luxury, Romance And Family Travel Driving Mexico Sales, Travel Agents Say
All-Inclusive, Luxury, Romance And Family Travel Driving Mexico Sales, Travel Agents Say

Coming off a record year of welcoming 35 million international visitors, Mexico is seeing strong growth in a number of key segments among North American travelers, U.S. and Canadian travel agents report in a new survey by Travel Market Report.

Wine Tourism Pours Sales And Profits For Travel Agents
Wine Tourism Pours Sales And Profits For Travel Agents

Savvy travel agents are forming partnerships with local wineries, restaurants and cruise lines to generate high-growth sales and profits.

News Briefs
Advertiser's Voice
Advertiser's Voice: Melia Pro