Scenic Group Names New VP of Sales
by Dori Saltzman /Elizabeth Fettes (l) and Kayla Corbett (r)
Elizabeth Fettes will take over as vice president of sales for the U.S. division of Scenic Group, the parent company of Scenic Luxury Cruises & Tours and Emerald Cruises. At the same time, Kayla Corbett has been named director of key and strategic accounts.
"… the anticipated increase in brand awareness and demand from the U.S. market will come from aggressive marketing efforts and further penetration into the very important trade distribution to share our distinctive vacation experience," said Ken Muskat, managing director of Scenic Group USA. "These key appointments further elevate our leadership team putting us in a strong position to achieve these goals."
Elizabeth Fettes joins Scenic Group USA from Premier Worldwide Marketing, where she served as chief sales and marketing officer. She also bring cruise industry experience from tenures at Royal Caribbean International and Regent Seven Seas. Fettes will oversee USA and Latin American sales via the company's trade distribution network, sales support and trade partnerships, charter and MICE business, and groups.
Kayla Corbett joins the company from Norwegian Cruise Line, where she most recently served as senior manager, key accounts. She also spent time at MSC Cruises as a business development manager in the NY and New England region, as well as at Virgin Voyages as charters, incentive and future voyage sales manager.
The company is currently searching for a senior director of field sales to replace Richard Hickey who is departing.
