Search Travel Market Report

mainlogo
www.travelmarketreport.com
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Niche & Luxury
  • Air
  • Training & Resources
  • Who We Are
    • Brian Israel
    • Briana Bonfiglio
    • Candace Protzman
    • Dan McCarthy
    • Dori Saltzman
    • Jennifer Arango
    • Kelly Fontenelle
    • Louis Intreglia
    • Tom McCarthy

Luxury Family Travel Vacations Trend Towards More Exotic Activities

by Richard D’Ambrosio / February 24, 2020
Luxury Family Travel Vacations Trend Towards More Exotic Activities

Four Seasons Resort Lanai is one of the resorts are hyper-focused on delivering unique experiences for wealthy clientele. Photo: Four Seasons Hotels and Resorts


Survival skills courses. Hot-air balloon rides. Mining for sapphires. Different luxury hotels and resorts are producing a wide variety of new and uncommon activities for high-net worth families looking to not just get away together, but to experience something exotically brand new.

“High-end locations around the world are elevating their offerings to include unique and exciting options for children of all ages,” writes David Coggins, in the Robb Report’s February 2020 issue, all while “adults enjoy the type of superlative accommodations, cuisine and attractions they would expect from any luxury destination.”

The trend is an important one for hotels and resorts to address, as 58% of respondents who travel with children told MMGY that “our family selects our vacation destinations primarily based on what activities are available for children,” for their “2019 Portrait of the American Traveler” report. That percentage is even higher (65%) for families where the head of the household is a Millennial, MMGY reported.

In a two-page spread in this month’s edition of the Robb Report, Coggins summarizes offerings from five destinations popular with luxury travelers today.

Luxury family resorts
Activities for children at Four Seasons Resort Lanai. Photo: Four Seasons Hotels and Resorts

Aerial adventure at Four Seasons Resort Lanai
The first, the five-diamond Four Seasons Resort Lanai, in Hawaii, may offer the least exotic activities among the Robb Report list, but they are unique nonetheless. The resort offers a 70-obstacle aerial adventure course that also has a zipline course with views of Kaiholena Gulch.

Children also can interact with livestock at the resort’s ranch, and take archery lessons.

For parents and other adults, the offerings are more unique, including learning to fly a Cirrus SR22 aircraft at the Maui Flight Academy.

Bush skills at SkySafari
For something to write home about, SkySafari by Elewana, in Tanzania, offers horseback rides through coffee fields, and lessons about the local Masai tribe’s bush skills, including throwing the Masai spear, the rungu.

luxury family resorts
Learn the skills of bush survival at SkySafari. Photo: Shutterstock

Sapphire mining at Resort at Paw’s Up
At the Resort at Paw’s Up, in Montana, there are the traditional cattle drives, hot-air ballooning, and ATV rides. But children also can go mining for sapphires; and experience the new “Gettin’ Primitive” survival skills program, where they learn to build a fire and shelter, track animals, and identify edible wild plants.

luxury family resorts
ATV rides are available for the whole family. Photo: Paw's Up

Remote adventures at Rio Palena Lodge
At the Rio Palena Lodge, in Chile’s Patagonia region, this recently opened remote resort presents its unique nature long before a family arrives. Reachable by three to four flights from most U.S. cities, the Rio Palena is located about an hour down a dirt road, in the Chilean Lake District.

For fly-fishing, families very likely will need to take a helicopter to their fishing venues, which under most conditions are only accessible via horseback.

4-D cinema and a dinosaur skeleton at Shanghai Edition
Finally, there is the Shanghai Edition – a hotel in one destination that currently might be getting less attention from families today due to the coronavirus. Coggins reports that the hotel is located near Shanghai’s National History Museum, where families can experience a 4-D cinema and a 140-million-year-old complete dinosaur skeleton.

For adults, the Shanghai Edition offers a chance to immerse yourself in the West Bund cultural district, home to more than 20 venues, including the Long Museum, the Yuz Museum and Tank Shanghai.

The Edition itself has two rooftop bars and its 27th-floor Japanese restaurant, and a rooftop garden where children can watch movies under the stars.

luxury family resorts
At Shanghai’s National History Museum, families can see a 140-million-year-old dinosaur skeleton. Photo: Shutterstock

  0
  0
Related Articles
Rental Escapes Offering Up to $5,000 Bonus Commission in September
New Boutique Hotel Opens in Mexico City Cultural District
Kempinski Redefines Cancun Luxury as New Owners of Former Ritz-Carlton Hotel
Hyatt Breaks Ground on Andaz Turks & Caicos
Palm Beach Marriott Singer Island to Get a Multimillion Dollar Makeover
An Inside Look at JW Marriott Essex House’s Newly Renovated Luxury Hotel Suites
Advisors are Uniquely Positioned to Sell Luxury Travel to Italy
How One Agent Developed the Ultimate Getaway Experience as a Niche
Luxury Gold Rolls Out Training Program
Four Seasons Resort Los Cabos Now Accepting Reservations

MOST VIEWED

  1. Maui Fires Update: Which Hotels and Resorts Are Open and Closed After Lahaina Fires
  2. Tropical Storm Idalia Forecasted to Become Hurricane Today, Hit Florida by Wednesday
  3. FAA Issues Nationwide Ground Stop for United Airlines Flights
  4. Southwest Airlines Strike Seems Imminent
  5. Hurricane Lee's Uncertain Path Raises Some Travel Concerns
  6. Celebrity Cruises Removes Gratuities from "All Included" Pricing


  1. Hurricane Lee Intensifies to Category 5: Caribbean and U.S. Impact Uncertain
  2. Hurricane Franklin Scuttles Two Bermuda Cruises
  3. Royal Caribbean Monitoring Haiti Violence
  4. Two Florida Ports Remain Closed After Hurricane Idalia
  5. Updated Cruise Line COVID-19 Vaccination, Booster, & Testing Requirements
  6. Idalia Expected to Hit Florida as ‘Extremely Dangerous Major Hurricane’ on Wednesday
TMR THIS WEEK
Sponsored by ALG Vacations®
//services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=1bebc35e-2656-ee11-92d0-005056a8720b&Width=350&Height&250

Tips for Travel Advisors to Build Stronger Relationships and Higher Profits

Travel is a people business. Even with the many advanced technologies available to assist with travel planning and booking, it is still all about travel professionals helping their clients to explore new lands and cultures.

Read More...
TMR Subscription

Subscribe today to receive daily in-depth coverage, analysis of industry news, trends and issues that affect how you do business. Subscribe now for free.

Subscribe to TMR

Top Stories
Regent Seven Seas Cruises Unveils New Travel Advisor Program
Regent Seven Seas Cruises Unveils New Travel Advisor Program

Regent Elevate provides marketing insights and education, sales support, and advisor-only promotions and incentives. 

Read...
Oceania’s Frank Del Rio Jr. Says Fleet Will Have Starlink by End of 2024
Oceania’s Frank Del Rio Jr. Says Fleet Will Have Starlink by End of 2024

Starlink has quickly taken over the cruise industry. 

Read...
Quark Expeditions: What Travel Advisors Should Know Before Booking
Quark Expeditions: What Travel Advisors Should Know Before Booking

For advisors who have never sailed with Quark Expeditions, here are a few things to know. 

Read...
Hurtigruten Expeditions Rebrands as HX
Hurtigruten Expeditions Rebrands as HX

Starting in December, Hurtigruten Expeditions will henceforth be known as HX. 

Read...
Lindblad Expeditions Brings on New Senior VP of Sales
Lindblad Expeditions Brings on New Senior VP of Sales

Former Disney executive will lead travel advisor, group, and revenue management sales efforts. 

Read...
Sonesta to Build Luxury Development with Two Hotels in Dominican Republic
Sonesta to Build Luxury Development with Two Hotels in Dominican Republic

The Larimar City & Resort will mark Sonesta’s Dominican Republic debut.

Read...
TMR OUTLOOKS & WHITE PAPERS
European Travel Trends 2023 Outlook
CP White Paper 1
Cruise Trend Outlook 2023
View All
Advertiser's Voice
//services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=f9702600-2656-ee11-92d0-005056a8720b
Let Windstar Show Your Groups The Way to Explore the World 180 Degrees From Ordinary
About Travel Market Report Mission Staff Advisory Board Advertise
TMR Resources Webinars Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
News |Packaged Travel |Cruise |Hotels & Resorts |Destinations |Retail Strategies |Niche & Luxury |Air |Training & Resources |Who We Are
© 2005 - 2023 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | 243 South Street, Oyster Bay, NY, 11771 USA | Telephone (516) 730-3097| Terms and Conditions
Cookie Policy Privacy Policy