Check-In Episode 33: What is NDC and Why Should Advisors Care?
There’s been a lot of talk about the launch of NDC by United and American Airlines this month, two moves that mark a turning point for travel agencies that ticket inside GDSs. NDC stands for New Distribution Capability, which is a travel industry-supported program that allows airlines to provide richer and more personalized content to travel agents and consumers. While the moves are both seen as steps towards the future of ticketing, they both come with a lot of baggage, and concern, from travel agencies.
In this episode, TMR vice president and editor-in-chief Daniel McCarthy speaks with Paige Blunt, the Senior Manager of Direct Connect and ONE Order at the Airlines Reporting Corp on the impact of NDC on travel advisors and the future of retail ticketing inside GDSs. The talk includes ARC’s role in the move to the NDC, and advice on how agencies should approach it.