Search Travel Market Report

mainlogo
www.travelmarketreport.com
  • News
  • Tours & Packages
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Niche & Luxury
  • Well-Being Travel
  • Training & Events
  • Who We Are
    • Anne Marie Moebes
    • Brian Israel
    • Dan McCarthy
    • Denise Caiazzo
    • Dori Saltzman
    • Kelly Fontenelle
Sponsored By ALG
Sponsored By ALG
"

Trade Bolsters Royal Caribbean Group’s Black Friday/Cyber Monday Sales

by Dori Saltzman / December 21, 2022
three of royal caribbean's oasis-class cruise ships

Last month Royal Caribbean Group saw record-breaking Black Friday and Cyber Monday sales across its three main brands – Royal Caribbean International, Celebrity Cruises and Silversea Cruises.

“It was fantastic,” said Michael Bayley, president and CEO of Royal Caribbean International during a press conference onboard Wonder of the Seas’ two-night naming cruise. “It was ‘wow.’ And it was every single channel.”

Neither Liberty nor Bayley would provide an exact percentage of sales provided by the trade, but Liberty emphasized that it was impressive all around.  

“It’s booming for all,” he said. “Talk to travel agents and they’ll tell you the month of November has just been exceptional.”

Liberty did say the percentage share coming from travel advisors has increased over the past few months.

“We saw here toward the back half of the year, as we look at Q3 and now early Q4, our travel partners have really regained their footing… of course the mix would shift more toward travel [agents] relative to the beginning of the year, just because they’re fully back up and running. It’s a natural mix shift.”

Vicki Freed, senior vice president of sales, trade support and service at Royal Caribbean International added, “We’ve seen strong increases with the trade over the last several months to the point that we had not budgeted for all of the backend overrides to the degree that we are now going to be paying them.”

Travel Market Report reached out to two of the biggest cruise-selling franchises to find out just how good Black Friday and Cyber Monday were for their franchisees.

“Our Dream Vacations and CruiseOne franchisees recorded what can be considered the network’s best Black Friday and Cyber Monday booking period ever,” said Drew Daly, senior vice president and general manager for Dream Vacations and CruiseOne. “Compared to the same four-day booking window in 2019, sales and bookings were up more than 30% across all lines. When narrowing the focus across the big three (Carnival, Norwegian and Royal), we saw a nearly 70% increase in sales and nearly 40% in bookings.”

Cruise Planners reported similar results.

“They call it Black Friday but our agents were seeing green all the way through to Cyber Monday,” said Michelle Fee, CEO and founder of Cruise Planners.

“We had a stellar sales weekend with a 35% increase compared to the same time in 2019 on Black Friday and over a 100% increase on Cyber Monday. The demand is out of this world and we couldn’t be more thrilled to see our advisors doing what they do best.”

  4
  0
Related Articles
Royal Caribbean Eliminates Sky Pad Experience
Royal Caribbean Pulls Erroneous "Premier" Offer
Royal Caribbean Axes Classic Dishes on Dining Room Menus
Construction Begins on Royal Caribbean's Second Icon-Class Ship
Royal Caribbean Offers Bonus Commission
Royal Caribbean Unveils 2024/25 Caribbean Itineraries
Royal Caribbean Officially Names World’s Largest Cruise Ship
Royal Caribbean Unveils 2024 European Itineraries
First-Day Sales for Icon of the Seas Break All Royal Caribbean Records
Royal Caribbean Travel Agent Resources

MOST VIEWED

  1. Why Travel Advisors Need to Learn to Say No to New Business
  2. U.S. Passport Renewal Processing Time Now 8 to 11 Weeks
  3. U.S. Passport Renewal Waiting Time Could Soon Get Even Worse
  4. Government of Canada Updates Its Mexico Travel Advisory
  5. European Union Delays Launch of ETIAS Until At Least 2024
  6. Here’s What the U.S. and Canada Are Saying About Travel and Crime in Mexico

MOST EMAILED

  1. U.S. Passport Renewal Processing Time Now 8 to 11 Weeks
  2. U.S. Passport Renewal Waiting Time Could Soon Get Even Worse
  3. Why Travel Advisors Need to Learn to Say No to New Business
  4. European Union Delays Launch of ETIAS Until At Least 2024
  5. Travelers Believe That Working With Advisors Is Only Way to Get a True Luxury Experience
  6. 9 Travel-Advisor Friendly Paris Boutique Hotels to Know About
TMR THIS WEEK
Sponsored by Explora Journeys
//services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=78f79d51-15c7-ed11-b00b-005056a8720b&Width=350&Height&250

All About Culinary Immersion at Sea

Travel advisors can help their foodie clients enjoy true immersion experiences by booking them on culinary-focused cruises.

Read More...
TMR Subscription

Subscribe today to receive daily in-depth coverage, analysis of industry news, trends and issues that affect how you do business. Subscribe now for free.

Subscribe to TMR

Top Stories
Celestyal Cruises Reveals Details of New Ship
Celestyal Cruises Reveals Details of New Ship

The Greek cruise line's new ship will have more balconies and suites. 

Read...
Crystal Will Honor Guest Payments Lost When Crystal Cruises Went Bust
Crystal Will Honor Guest Payments Lost When Crystal Cruises Went Bust

Eligible guests who lost money under the previous Crystal Cruises will be able to apply for credits toward future cruises. 

Read...
Beetlejuice The Musical to Headline on Norwegian Viva Cruise Ship
Beetlejuice The Musical to Headline on Norwegian Viva Cruise Ship

Execs at NCL said his name three times and now he'll be onboard Viva when it launches this summer. 

Read...
Carnival Firenze Cruise Itineraries from Long Beach Open for Sale
Carnival Firenze Cruise Itineraries from Long Beach Open for Sale

The ship is the second "Carnival Fun Italian Style" vessel for Carnival. 

Read...
Royal Caribbean Eliminates Sky Pad Experience
Royal Caribbean Eliminates Sky Pad Experience

Starting April 1, the Sky Pad VR bungee trampoline experience will be replaced with less futuristic activities. 

Read...
Travel Agency Community Responds to Frank Del Rio Retirement
Travel Agency Community Responds to Frank Del Rio Retirement

There's lots of excitement about the future for Norwegian Cruise Line Holdings and its brands. 

Read...
TMR OUTLOOKS & WHITE PAPERS
river cruise 2022
group outlook 2022
lux cruise outlook
CP White Paper
Multi-Gen Outlook
River Cruise Outlook 2019
View All
Advertiser's Voice
https://img.youtube.com/vi/BDz_-mzUmZA/0.jpg
Meet South Africa with Your Local Guides
About Travel Market Report Mission Staff Advisory Board Advertise
TMR Resources Webinars Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
News |Tours & Packages |Cruise |Hotels & Resorts |Destinations |Retail Strategies |Niche & Luxury |Well-Being Travel |Training & Events |Who We Are
© 2005 - 2023 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | 243 South Street, Oyster Bay, NY, 11771 USA | Telephone (516) 730-3097| Terms and Conditions
Cookie Policy Privacy Policy