Globus Introduces New Style of Touring Driven by Traveler’s Choice

Globus launched today a new style of touring that is centered on traveler’s choice and flexibility.

Choice Touring will kick off this September with 12 new itineraries, each with a range of different excursion choices available to guests. What makes the style unique is the traveler’s ability to choose their preferred activity at any point during their journey, whether it’s at time booking or the day of.

The inspiration behind this idea, Steven Born, chief marketing officer for the Globus family of brands said, was the increased interest in flexibility. “The beauty is you don’t have to decide before you go. Depending on your mood, how you feel, what you did the night before, you can change your mind and decide in that moment.”

The new touring style will debut with Europe and North America itineraries to Scotland, Ireland, Spain, Portugal, Italy, Eastern and Western Canada, and the United States. A 13^th tour to the Rocky Mountains, “Sunny Days and Starry Nights,” will be added in 2022 due to the seasonality of Yosemite National Park.

“The first introduction focuses on key destinations, but this is going to be something more and more travelers are looking forward to,” Born said. “We do see this as the future of touring.”

How it works
Each tour will have two to three stops where travelers can choose what kind of activity they want to do, for a total of nine choice excursions per trip. These will be in addition to built-in excursions and are already included in the price package—choice touring costs around 8% more than a standard tour to that destination.

The new category will have a traditional Globus group size of 36 passengers.

For example, in Northern California, guests can select if they want to go trekking or visit a ghost town and learn about the Gold Rush. Another point on that trip, they can decide between seeing soaring views on a mountain tram or getting a behind-the-scenes visit to Folsom Prison where Johnny Cash performed.

Born said choice-based touring is ideal for several markets, including travelers who might see traditional tours as too structured, multi-generational groups who want to go in different directions, and travelers who have been to the destination already but want to have a richer experience.

“We understand that one size does not always fit all,” added Born.

Bookings are now open.