Apple Leisure Group (ALG) announced Tuesday the appointment of former Atento CEO Alejandro Reynal as its new chief executive officer, replacing long-time CEO Alex Zozaya.
Zozaya will now serve in a full-time capacity as executive chairman and lead ALG's Board of Directors. Both appointments are effective Sept. 3.
“This is a long-planned transition in which I will remain actively engaged and invested in ALG, and will focus on supporting Alejandro, as well as identifying and executing strategic initiatives for the company,” Zozaya said in a statement.
In his new role, Reynal will oversee ALG which is comprised of a collection of leading subsidiary companies including AMResorts, Apple Vacations, Travel Impressions, and Funject Vacations, among others.
Reynal previously served as CEO of Atento, a global provider of customer relationship management and business process outsourcing services. He has also held management positions at Telefonica, The Coca-Cola Company and The Gap, Inc.
Zozaya founded AMResorts in 2001, and in 2013 assumed the role of CEO of Apple Leisure Group, overseeing the group’s merger with the Mark Travel Corporation.
“Over the past 20 years, I have had the privilege to participate in the many stages of ALG’s exciting trajectory – from the creation of AMResorts, a leading provider of exceptional vacation experiences in Mexico, the Caribbean, Costa Rica and Panama, to the Group’s entrance into Europe,” he said. “I am confident Alejandro will drive innovation across ALG globally, execute the group’s long-term growth strategy, and bring our vision for the future to life.”