Adam Cooper has been named president of Contiki USA, The Travel Corporation’s Millennial-focused brand, the company announced today.
He replaces Mellissa de Silva, who moved over to head TTC sister company Trafalgar when Paul Wiseman stepped down earlier this year.
Cooper was previously senior vice president for North America at STA Travel, Inc., a global travel agency that focuses on the student and youth markets. He began his career there as a travel advisor.
Cooper will be based in the TTC office in Anaheim, CA. He reports directly to Contiki Global CEO Casper Urhammer.