Europe Is Still the World’s Favorite Destination

by Maria Lisella
Europe Is Still the World’s Favorite Destination

Photo: Shutterstock.com


Europe welcomed upward of 671 million international arrivals in 2017, positioning the Continent as the world’s leading destination.

According to the latest European Travel Commission’s “European Tourism 2017– Trends & Prospects,” report, major factors were the economic growth in major source markets and the recovery of destinations previously affected by security concerns.

Despite some recent softening, a stronger U.S. dollar and competitive airfares contributed to growth in tourist arrivals from the U.S., up 12 percent in 2017 compared to 2016. Traditionally strong markets such the U.K., France and Germany continued to sources of notable arrivals followed by dramatic growth from the closely watched newer markets of Russia and China

With few exceptions, monitored destinations saw increases in tourist arrivals with more than half growing in excess of 10 percent.

Among the most impressive rebounds have been Turkey (plus 28 percent) with growth largely driven by Russian outbound market (plus 465.2 percent).

Iceland the fastest growing destination since 2012, showed robust results of 24 percent increase while its government considers measures to address over development in tourism.

Destinations in Southern/Mediterranean Europe Montenegro (plus 19 percent), Serbia (plus 18 percent) Malta (plus 16 percent), Slovenia and Cyprus (both plus 15 percent) also boosted growth and in responses to campaigns to overcome the limits of seasonality.

Finland (plus 14 percent) enjoyed a solid increase fuelled by Chinese and Indian arrivals. Established summer destinations Croatia (plus 14 percent), Portugal (plus 12 percent) and Spain (plus 9 percent) also saw healthy growth. In Spain political tensions in Catalonia seem not have weighed down tourism demand while improved air connectivity continues to underpin Portugal’s strong performance.

  1
  0
Tip of the Day

As travel advisors, we have to be curious. Curiosity leads to impactful connections that pave our road to success. - Jenn Lee, VP of Sales and Marketing, Travel Planners International

Daily Top List

Top Tips for Your Blog

1. focus on the big picture and long-term ROI.

2. Be consistent with your posts.

3. Get your team or ICs involved.

Source: TMR

TMR Recommendations
Top Stories
Tauck and Ken Burns Present the American West
Tauck and Ken Burns Present the American West

A collaboration between tour operator and filmmaker produces an enhanced travel experience on ‘Sprit of the Desert’ tour.

All About Tours Ceasing Operations
All About Tours Ceasing Operations

The wholesaler specializing in travel to Hawaii, Mexico, Southern California, and the South Pacific will close at the end of the year.

Trafalgar’s North American Itineraries Get Upgrade for 2020
Trafalgar’s North American Itineraries Get Upgrade for 2020

The 12 new journeys include new destinations, travel styles, and exclusive experiences.

Airbnb Moves into Adventure Travel
Airbnb Moves into Adventure Travel

Airbnb Adventures includes more than 200 trips in 40 countries, with activities ranging from active to foodie, farming to camping, and music to animals.

Perillo Travel Launching Updated App for VR Experiences
Perillo Travel Launching Updated App for VR Experiences

The 360-degree virtual experiences of destinations and attractions are meant to help travel advisors close more sales.

Abercrombie & Kent Launches Two New Luxury Expedition Cruises for 2020
Abercrombie & Kent Launches Two New Luxury Expedition Cruises for 2020

A sweeping 48-day voyage in the Arctic combines all of the tour operator's luxury offerings and spans five Arctic regions.

News Briefs
TMR Report Cards & Outlooks