Hilton Outlines Big Growth For Luxury Brands

by Doug Gollan
Hilton Outlines Big Growth For Luxury Brands

Conrad’s resort in the Maldives, which includes the Ithaa Undersea Restuarant, has added a three-bedroom villa that features an underwater bedroom. Photo: Hilton. 


Hilton Worldwide has 38 Waldorf Astoria and Conrad hotels under construction to add to the 63 currently open, and executives believe its new LXR soft brand collection of independent luxury properties has the potential to reach 100 properties, according to executives speaking during the International Luxury Travel Market (ILTM) conference being held this week in Cannes.

The executives also revealed new features to existing properties; Conrad’s resort in the Maldives has added a three-bedroom villa selling for $50,000 per night that features an underwater bedroom. Guests are typically combining one or two nights in the residence as a novelty combining it with other accommodations at the resort.

At the same time Waldorf Astoria announced a partnership with Aston Martin that will provide driving experiences in a range of the British carmakers newest vehicles. One option would be for a client to start his or her trip at the Waldorf Astoria Trianon Palace in Versailles and then drive to Amsterdam with a stay at the brand’s property in the Dutch city.

The first property in Hilton’s new LXR portfolio is the Habtoor Palace in Dubai, with 230 rooms, including 50 suites, seven food and beverage outlets and two pools. LXR will be exclusively 5-star properties with 4-star hotels joining the Curio brand. Executives said they expect strong growth as luxury hotel owners seek to tap into Hilton’s 400 person strong worldwide meetings and incentives sales team.

Upcoming openings include a Conrad in Washington DC set for next year and Waldorf Astoria properties in the Maldives and at the Dubai Financial Center. Recent Waldorf openings include Bangkok and the conversion of the Mandarin Oriental in Las Vegas. Other key openings further down the road include London at Admiralty Arch, San Francisco, a new build, and the reopening of New York reduced to 350 keys from over 1,000.

  1
  0
Tip of the Day

“There is no way you can be an expert in all areas, so invest in yourself to know the destinations and products you decide to sell. Find a system that works for you and then duplicate it.” - Lindsay Foerster, Travel Advisor

Daily Top List

Largest Airports in the World by Passenger Numbers

1. Hartsfield-Jackson Atlanta International Airport

2. Beijing Capital International Airport

3. Dubai International Airport

4. Los Angeles International Airport

5. Tokyo Haneda Airport

Source: InternationalAirportReview

TMR Recommendations
Top Stories
Silversea’s Silver Shadow to Get Multimillion-Dollar Upgrade
Silversea’s Silver Shadow to Get Multimillion-Dollar Upgrade

Suites and corridors will be given a floor-to-ceiling renovation, public spaces will have décor upgrades, and a new open-plan Atrium will be built.

A First Look at Belmond’s Newest European Luxury Properties
A First Look at Belmond’s Newest European Luxury Properties

The brand’s latest accommodations include a gorgeously authentic London townhouse hotel and an Italian castle on 4,200 rolling acres in Tuscany just an hour's drive south of Florence.

Four Seasons Looks to Redefine Modern Luxury Air Travel with New Jet
Four Seasons Looks to Redefine Modern Luxury Air Travel with New Jet

With only 48 custom-handcrafted seats and an executive chef onboard, the luxury line is a reminder of the glamour and prestige of air travel gone by.

Water and Art Are the New Luxuries, Says Small Luxury Hotels CEO
Water and Art Are the New Luxuries, Says Small Luxury Hotels CEO

‘We see water as a destination,’ says Jean-Francois Ferret, as he plans for SLH’s future.

Four Seasons Chalets in French Alps Coming this Winter
Four Seasons Chalets in French Alps Coming this Winter

The new addition will be a sister property to the existing Four Seasons Hotel Megève, offering luxurious chalets to guests at the brand's first European ski destination.

Scenic Eclipse Still on Track for August Debut
Scenic Eclipse Still on Track for August Debut

With 228 guests, the vessel will sail exploration itineraries, including cruises to the Arctic and Antarctic.

News Briefs
TMR Report Cards & Outlooks
Advertiser's Voice
Advertiser's Voice: Agents - Thank You!